The Sofie, on the other hand, is designed for women with jewelry inspired accents. It has a smaller 1.19 inch 390×390 AMOLED display, and a smaller casing at 42mm. As mentioned, pricing starts at $350 for either variant and goes up depending on options. Sales are available from MichaelKors.com (Grayson — Sofie) and also from outlets such as Amazon. (Grayson — Sofie)
The Gear S3 also offers a dual-core Exynos 7270 processor, 768MB of RAM, and 4GB of storage. The watch also features sensors such as GPS, NFC, and even optional LTE. The standout features, though, include Samsung Pay (on any smartphone) and the rotating bezel. The Gear S3 is a pretty big watch, though, coming in at 12.9mm thick with a 46mm diameter.
Two watches from LG, the Watch Sport and Watch Style, were designed in collaboration with Google to launch Android Wear 2.0. The Sport is loaded with features, offering integrated GPS, LTE calls and texting (sharing a phone number with an Android phone), a speaker, a heart-rate monitor, two buttons, a rotating crown, and NFC support for using Android Pay directly from the watch. Reviews, however, suggest that the Sport suffers for those add-ons in thickness, comfort, and appearance. The Style, for $100 less than the Sport, is thinner and more comfortable; it offers Bluetooth and Wi-Fi but has a look that The Verge’s Dan Seifert describes as “kind of cheap” with a “homely design.” Neither model is easy to find at online vendors, especially in all colors.
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Although rectangular is the most common design, there are smart watches that have a circular display similar to regular watches. The Apple Watch is only available in the rectangular design. The circular design is available in the Samsung Gear S2, Moto 360, and LG G Watch R models. Many models have changeable straps, so you can dress casual, sporty, and formal.
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The top smartwatches that debuted at the 2017 Consumer Electronics Show included the Casio WSD-F20, Misfit Wearables Vapor and the Garmin Fenix 5 series. Apple released on September 22, 2017 their Apple Watch Series 3 model which offers built in LTE cellular connectivity allowing phone calls, messaging and data without relying on a nearby smartphone connection. 
We test every new smartwatch to gauge its design and comfort. If it’s not stylish and comfortable enough to get you from an early morning workout to the office to a night out, you probably won’t wear it every day. Most smartwatches are also fitness trackers, so we put all of its sensors to the test, from step counts to heart rate to GPS (when applicable).