You can choose from five different watch faces for the Charge 3, making it less customizable than the Ionic or the Versa. Those smartwatches have the advantage of running Fitbit OS, which includes a library of many third-party-developed watch faces. The Charge 3 isn't a smartwatch, so its version of Fitbit's software isn't as robust as what we see on the Ionic and the Versa. It's not as critical for the Charge 3 since it isn't designed to run more than a few basic apps, but those looking for interesting watch faces will have to do with just a handful of options.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.