Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
But smartwatches have the innovation advantage these days as most companies making such devices try to develop features that competitors don't have. As a result, fitness trackers have become a bit stale. And after wearing the new Charge 3 for nearly two weeks to see how well Fitbit's gentle marriage of smartwatch and tracker features turned out, it seems the form factor remains radically unchanged—but that's not a bad thing in practice.
Samsung's Galaxy Watch, a Tizen OS watch (starting at $329), is our favorite smartwatch for Android users. In addition to up to four days of battery life and a great design, the Galaxy Watch offers built-in GPS, heart rate sensor, water-resistance, Samsung Pay support, plus a nifty rotating bezel for navigating the interface. You can also download music from Spotify to the watch for offline listening. However, you get far fewer apps than you would with a Wear OS watch.
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