But with a wider choice comes deeper deliberation. What's the difference between a fully digital dial, and a 'smart optimised' analog? What features will actually aid your day-to-day? And which would be totally useless? To answer these questions, and more, we've picked through the best smartwatches on the market to suit your no doubt very busy, hectic and urbane lifestyle.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.