On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015.[75] On 24 April 2015, Apple Watch began shipping across the world.[76] Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches,"[77] not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.[78]
Smartwatches, like smart phones, can also run apps, via your smart phone or right on the watch. These include health and fitness apps (thus the comparison with activity trackers), apps that control functions such as music and the camera on your phone, navigation apps, and more. Because most smartwatches have open software platforms (at least so far), developers are coming up with new and innovative apps that can increase the functionality of the devices.
Plus, these smartwatches are made by Fitbit, so they’re incredible fitness and health trackers. They both offer 24/7 heart rate tracking, on-screen workouts with Fitbit Coach, over 15 exercise modes, GPS (Connected GPS in the Versa’s case), and swim tracking thanks to their 5ATM rating. There’s also room to store your music, as well as Fitbit Pay support (Ionic and Special Edition Versa only).

Flaws but not dealbreakers: The Apple Watch requires an iPhone—if you have another kind of phone, you’re out of luck. While good Apple Watch apps are better than what you get for Android smartwatches, many are still very limited compared with their phone counterparts. And it can get annoying how aggressively the Apple Watch turns off its screen (to save energy) whenever it senses you’ve put your arm down.
The Asus ZenWatch 3 was a previous top pick for a Wear OS smartwatch. As of now, it has reached the end of its Wear OS updates (after a very long delay getting to Android Wear 2.0). Its rotating crown does not actually work to turn or scroll anything on the screen. Its proprietary watch band connections mean that your options are limited to what is available from third parties on Amazon. And the watch is hard to find new.
Two watches from LG, the Watch Sport and Watch Style, were designed in collaboration with Google to launch Android Wear 2.0. The Sport is loaded with features, offering integrated GPS, LTE calls and texting (sharing a phone number with an Android phone), a speaker, a heart-rate monitor, two buttons, a rotating crown, and NFC support for using Android Pay directly from the watch. Reviews, however, suggest that the Sport suffers for those add-ons in thickness, comfort, and appearance. The Style, for $100 less than the Sport, is thinner and more comfortable; it offers Bluetooth and Wi-Fi but has a look that The Verge’s Dan Seifert describes as “kind of cheap” with a “homely design.” Neither model is easy to find at online vendors, especially in all colors.
Fitbit Versa: The Fitbit is the health tracker for the masses and they have a model for every need. But the best option for adults who do a moderate amount of exercise and just want to keep tabs on their general fitness (ie: most of us), the Fitbit Versa is a great choice. It's an entry-level smartwatch. For more on the Fitbit Versa’s various attributes, read my in-depth review. ($350)
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For all of you outdoorsmen, Casio returned to IFA this year with its latest Pro Trek watch. The Casio WSD-F30 takes the same great features of previous generations and slaps them inside of a slightly slimmer body. The 60.5mm × 53.8mm × 14.9mm body is still pretty huge, but it’s considerably smaller than what came before it and still maintains 5ATM water resistance, MIL-STD-810, and even low-temperature resistance.
The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.
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