No other smartwatch offers this much variety and customization, especially when it comes to female-friendly options. The Apple Watch is the only smartwatch I've ever worn regularly each day for months on end. I've reviewed dozens of WearOS watches, and although many of them are nice looking as well, they're not as fully featured or easy to use as the Apple Watch.
Samsung’s Gear Sport is not as stylish as Fossil’s Q watches, and because it runs Samsung’s Tizen operating system instead of Wear OS, it has nowhere near the app support of Wear OS. But as a smartwatch that shows your phone notifications and lets you respond to them, lasts all day, and tracks your recreational workouts, it is a great device. It’s not meant for competitive speed training, but it has built-in GPS and heart-rate sensing, offline Spotify storage, and a rotating bezel that’s much easier to use while exercising than a touchscreen. It does suffer from weak voice transcription and a barely-there S Voice “assistant,” but it fits a lot of core smartwatch functions into a relatively smart-looking package that’s better for fitness-minded wearers than our top picks.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.