Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
If you’d prefer your smartwatch looked more like a piece of jewelry than a small computer on your wrist, you’ll like Skagen’s Falster range. The straps of these slimline watches come in a few different leather or stainless steel options but coupled with the included minimalist watch face designs, they all look sleek and stylish in a way few other smartwatches manage.

Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.

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