Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.

But with a wider choice comes deeper deliberation. What's the difference between a fully digital dial, and a 'smart optimised' analog? What features will actually aid your day-to-day? And which would be totally useless? To answer these questions, and more, we've picked through the best smartwatches on the market to suit your no doubt very busy, hectic and urbane lifestyle.
You’d be amazed how hard it is to text something as simple as “hi” on many smart watch interfaces. Still, most designs take this into consideration. We tested all kinds of watches from auto-scrolling screens where you drew the letters with your finger to pre-smartphone layouts more akin to the alphanumeric layout of a payphone keypad. While the drawing features were nice, we felt that the texting was a little more manageable on keyboards.

For most people, the most useful thing a smartwatch can do is relay phone notifications to your wrist so you can check them without having to pull out and wake up your handset. You can still be distracted by whatever is buzzing you, but it’s easier to quickly see whether something is important or not. Often you can interact with that notification—by acknowledging it, dismissing it, or replying to a message with voice dictation, a pre-written response, or (awkward) finger typing or swiping—right on the watch.


It doesn't get better than the Apple Watch Series 4. The new slimmer body and bigger screen make it sleeker and more stylish than ever before. The unique modern design works for both men and women. The smartwatch comes in 40mm and 44mm styles to fit wrists big and small. You can buy it in several finishes to match your style and there are dozens of Apple-made and third-party watch bands to make the Watch your own.
Fitbit's Versa is a sleek, stylish smartwatch that works with both iOS and Android and costs less than $200, which makes it the best value smartwatch you can buy. The watch lasts four days on a charge, offers female health-tracking, advanced sleep-tracking and an app store with popular apps such as Starbucks and Pandora. You can even store music offline to listen to while you work out.
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