Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Since the early days of modern smartwatches, we’ve sought to test as many relevant models as we can and recommend the watches that do the best job of making a smartwatch convenient and useful. We test Wear OS watches by wearing them while they’re connected to Android phones. Whenever possible, we ask other people to try out our potential picks to get an idea of how others react to a watch’s size, style, interface, and other features.
In addition, the TicWatch Pro has an IP68 rating for water and dust resistance, along with its own heart rate monitor and GPS hardware. It has the Qualcomm Snapdragon 2100 processor inside, along with 512MB of RAM and 4GB of onboard storage. It’s available now in either black or silver colors on Amazon for $249, but at the moment it’s exclusive for members of Amazon Prime until August 15. You can read a lot more about the TicWatch Pro in our extensive review.
Plus, these smartwatches are made by Fitbit, so they’re incredible fitness and health trackers. They both offer 24/7 heart rate tracking, on-screen workouts with Fitbit Coach, over 15 exercise modes, GPS (Connected GPS in the Versa’s case), and swim tracking thanks to their 5ATM rating. There’s also room to store your music, as well as Fitbit Pay support (Ionic and Special Edition Versa only).
You can choose from five different watch faces for the Charge 3, making it less customizable than the Ionic or the Versa. Those smartwatches have the advantage of running Fitbit OS, which includes a library of many third-party-developed watch faces. The Charge 3 isn't a smartwatch, so its version of Fitbit's software isn't as robust as what we see on the Ionic and the Versa. It's not as critical for the Charge 3 since it isn't designed to run more than a few basic apps, but those looking for interesting watch faces will have to do with just a handful of options.
Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.