If you like traditional analog watches and want just a few smart features, the Cookoo 2 might be more appealing than its more full-featured rectangular competitors. Behind its hands is a monochrome display that delivers basic notifications: incoming calls (with Caller ID), missed calls, texts, e-mail, social media alerts (for WhatsApp, Line, QQ, WeChat, Skype, Facebook, Twitter), and calendar alerts. Just bear in mind that it's a very basic smartwatch, with little configurability.

If you don’t need your smartwatch to look business-casual, you want more fitness and exercise features than our top pick, or you’re a Samsung loyalist, the Samsung Gear Sport is a better pick for you. (You can use the Gear Sport with non-Samsung phones, but doing so requires that you install at least four apps.) The Gear Sport handles all the casual notification and message-triage functions of a smartwatch about as well as our top pick—with the exception of voice transcription—but it adds heart-rate monitoring, GPS tracking, swim tracking, and built-in reminders to move throughout the day. It doesn’t do all of these things perfectly, but it does just enough to make for a generally useful smartwatch, with great battery life and a clever interface.
Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
At the 2016 Consumer Electronics Show, Razer released the Nabu Watch, a dual-screen smartwatch: integrates an always-on illuminated backlit display, that takes care of some pretty standard features as date and time, and a second OLED screen, which is activated by raising your wrist, allows access to extra smart features.[80] Luxury watchmaker TAG Heuer released TAG Heuer Connected, a smartwatch powered by Android Wear.[81]
The TicWatch E uses outdated processors and arrives very late in the lifespan of this version of Wear OS—with a new Qualcomm chip arriving in early September, there’s not a compelling reason to invest in an Android smartwatch from a lesser-known vendor right now. Beyond that, although it packs in a lot of features for less than $150, including onboard GPS, a heart-rate monitor, and a light-adjusting display, the TicWatch E looks and feels toylike, with an all-plastic body, matte silicone strap, and undistinguished look. It also has a single, non-turning button, which makes it less usable with the latest Wear OS interface. It runs Wear OS fairly well on its budget-minded processor, but Wear OS running even at its intended responsiveness is still not that exciting. The TicWatch E is not a bad budget entry as far as Android Wear watches go, but a better budget smartwatch, probably from the TicWatch’s own maker, is likely in the making.
Apple has continued its focus on its health focus with the Series 4. In addition to being able to detect a fall, this new Apple Watch introduces three heart-rate tracking features that will be available later this year. It lets you know if your heart rate is too low, it can detect irregular rhythms (which may indicate atrial fibrillation), and most impressively, it serves as an FDA-cleared electrocardiogram.
Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
We test every new smartwatch to gauge its design and comfort. If it’s not stylish and comfortable enough to get you from an early morning workout to the office to a night out, you probably won’t wear it every day. Most smartwatches are also fitness trackers, so we put all of its sensors to the test, from step counts to heart rate to GPS (when applicable).
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