Next is the big focus on health and fitness. The Apple Watch can monitor your heart rhythm and suggest you see a doctor if it detects something irregular, it can call the emergency services you've fallen over, and it will keep you healthy by tracking your run. These potentially life saving features are a major reason people are ditching their traditional watches for an Apple Watch.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products.[6] Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers[7] use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.[8]

Out of a vast field of similar watches, we picked the Q Explorist and Q Venture because of their middle-of-the-road prices, wide availability, and variety of styles. These two models are flagships for the Fossil Group’s collection of 14 style brands producing more than 300 planned smartwatches. This means that if you find a smartwatch from Diesel, Skagen, Tag Heuer, Kate Spade, Movado, or another Fossil-connected brand that fits your style better, you should feel free to buy it, because it will have roughly the same internal hardware as our picks.
They include a heart rate monitor, pedometer and altimeter to track steps taken and stairs climbed and often a GPS chip to record your distance covered. They will sync with your smartphone to give you a suite of tools to monitor your exercise progress. Many of them will offer notifications of incoming phone calls, text and email alerts as well. But they are designed with fitness tracking in mind. If you are happy using your smartphone for your day to day messaging, calendar, apps and music, a fitness tracker will suffice.
Garmin, known primarily for its GPS and fitness devices, has taken one step closer to full-featured smartwatches with their Vivoactive 3 Music. This model doesn't run on Wear OS (Google's increasingly-popular OS for wearables), but it does offer thousands of free apps, watch faces, and more via Garmin’s ConnectIQ store. The Vivoactive 3 Music also comes preloaded with 15 sports apps to monitor your progress whether you're running, swimming, lifting, or doing yoga — because, at its core, Garmin is still all about fitness tracking
Flaws but not dealbreakers: The Apple Watch requires an iPhone—if you have another kind of phone, you’re out of luck. While good Apple Watch apps are better than what you get for Android smartwatches, many are still very limited compared with their phone counterparts. And it can get annoying how aggressively the Apple Watch turns off its screen (to save energy) whenever it senses you’ve put your arm down.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.
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