What’s on display?: Most smartwatches have full-colour displays, though the underlying technology will determine how good the screen looks. There has been a move towards AMOLED (active matrix organic light emitting diode) displays, as used in the Apple Watch which present a bright screen, crisp text and accurate colours. Fitness trackers tend to have lower-quality screens and may not present in full-colour, partly to save battery life.
As far as the number of sports available to track: while it's more of the same, there are some notable exclusions - like golf tracking and open water swimming (pool swimming is a there though). Heart rate monitoring is decent if not class-leading, and it won't keep you waiting around for a GPS signal. There's also all the stress tracking goodies from Garmin's fitness trackers, too. As multi-sport smartwatches go, this is the best in our eyes, and builds on all the good work Garmin did with its previous iterations.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.