In China, since around 2015, smartwatches have become widely used by schoolchildren. They are advertised on television throughout the country as a safety device whereby the child can call in case of emergency. The devices are commonly colorful and made of plastic. They normally have no display unless a button is pushed. These smartwatches have limited capability compared to other smartwatches; their main functions consist of being able to conduct calls, displaying of time, and sometimes have air temperature sensitivity. They cost around $100 to $200 USD.
Apple Watch (1st generation and Series 1) Apple watchOS No 8.2+ (1st generation) 10.0+ (Series 1) Apple S1 (1st generation) Apple S1P 4.0 LE ] From paired iPhone No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes IPX7 Digital 1.7 / 1.5 319x390 / 272x340 AMOLED 1.5 250 / 205 Lithium-ion 42 mm / 38 mm 12.46 / 12.3 36.2 / 32.9 Varies Yes Yes No
Fossil is still keeping screen resolution and other specs under wraps, but we do know this generation (which includes the men's Fossil Q Explorist HR) is the most feature-packed we've seen from the company. Building on the design improvements of the third-gen devices, which saw the flat tyre removed and a slimmer form factor, the Q Venture HR now also harbours some serious tech under the bezel.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Having a miniature computer strapped around your wrist is no longer a pipe dream. The Apple Watch and other options from popular manufacturers, like Fitbit, Samsung, LG, and Fossil, have been gunning to craft the best smartwatch. Now a few years more mature, the smartwatch market offers more than ever, whether you’re after a particular style, iOS and Android phone compatibility, or just a bunch of features.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.