Like previous Gear watches, the Gear Sport uses a rotating bezel and two side buttons for most of its navigation. This works better than you’d think by looking at it, and it’s a boon to those who wear gloves for part of the year. In fact, we actually prefer this approach to Wear OS or the Apple Watch: Rotating through your home screens, notifications, lists of apps, or messages happens at remarkable speed for a tiny device. The screen is 1.2 inches and 360 pixels in diameter, but it’s brighter than our pick’s, and it looks decent enough while displaying most content, though text isn’t as sharp as on the Fossil screens. The watch itself is not small, at 43 and 44 millimeters wide and tall, respectively, and 11.6 mm thick, but it’s nowhere near as beefy as our prior pick, the Gear S3.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Why we like it: Fossil’s Q Explorist and Venture watches are good-looking watches with a decent range of case and band options, and decent responsiveness and battery life—this is high praise given the current state of Android smartwatches. They can track steps, control music playback, give you turn-by-turn directions on your wrist, and allow you to respond to messages with your voice or quick-reply taps. But these two models are not unique: The Fossil Group offers an array of more than 300 smartwatches under different fashion brands—including Diesel, Skagen, Tag Heuer, Kate Spade, and Movado—that have essentially the same internal components and software, so you can pick the watch design you like best.
The build is fantastic with IP68 waterproof and Corning Gorilla Glass DX+, and the display looks great with a resolution up to 360 x 360 and Circular Super AMOLED tech. On the larger model, the battery sports a capacity of 472 mAh, which powers the snappy Exynos 9110 Dual core processor. You can choose between Silver, Midnight Black, or Rose Gold color options, and the bands are interchangeable to match your style. But most importantly, with the Tizen-Based Wearable OS 4.0 that Samsung has optimized to work with their proprietary controls and apps, this will be the perfect sidekick to your Samsung phone.
Samsung treads between smartwatch and fitness tracker, also packing in a heart rate sensor along with that GPS and its much-improved Samsung Health software. There's also the option of LTE (coming soon), if you wish for an untethered connection, with a standalone speaker for taking calls on the watch. It's now waterproof, too, adding swim tracking skills that are on par with the Watch Series 4.
The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.