On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015.[75] On 24 April 2015, Apple Watch began shipping across the world.[76] Appleā€™s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches,"[77] not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.[78]

While internal hardware varies, most have an electronic visual display, either backlit LCD or OLED or Hologram.[4] Some use transflective or electronic paper, to consume less power. Most have a rechargeable battery. Peripheral devices may include digital cameras, thermometers, accelerometers, pedometers, heart rate monitors, altimeters, barometers, compasses, GPS receivers, tiny speakers, and SD cards, which are recognized as storage devices by many other kinds of computers.

Smartwatches, like smart phones, can also run apps, via your smart phone or right on the watch. These include health and fitness apps (thus the comparison with activity trackers), apps that control functions such as music and the camera on your phone, navigation apps, and more. Because most smartwatches have open software platforms (at least so far), developers are coming up with new and innovative apps that can increase the functionality of the devices.


Samsung's Galaxy Watch, a Tizen OS watch (starting at $329), is our favorite smartwatch for Android users. In addition to up to four days of battery life and a great design, the Galaxy Watch offers built-in GPS, heart rate sensor, water-resistance, Samsung Pay support, plus a nifty rotating bezel for navigating the interface. You can also download music from Spotify to the watch for offline listening. However, you get far fewer apps than you would with a Wear OS watch.
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