Although rectangular is the most common design, there are smart watches that have a circular display similar to regular watches. The Apple Watch is only available in the rectangular design. The circular design is available in the Samsung Gear S2, Moto 360, and LG G Watch R models. Many models have changeable straps, so you can dress casual, sporty, and formal.
If you don’t need your smartwatch to look business-casual, you want more fitness and exercise features than our top pick, or you’re a Samsung loyalist, the Samsung Gear Sport is a better pick for you. (You can use the Gear Sport with non-Samsung phones, but doing so requires that you install at least four apps.) The Gear Sport handles all the casual notification and message-triage functions of a smartwatch about as well as our top pick—with the exception of voice transcription—but it adds heart-rate monitoring, GPS tracking, swim tracking, and built-in reminders to move throughout the day. It doesn’t do all of these things perfectly, but it does just enough to make for a generally useful smartwatch, with great battery life and a clever interface.
Smartwatches, like smart phones, can also run apps, via your smart phone or right on the watch. These include health and fitness apps (thus the comparison with activity trackers), apps that control functions such as music and the camera on your phone, navigation apps, and more. Because most smartwatches have open software platforms (at least so far), developers are coming up with new and innovative apps that can increase the functionality of the devices.
They include a heart rate monitor, pedometer and altimeter to track steps taken and stairs climbed and often a GPS chip to record your distance covered. They will sync with your smartphone to give you a suite of tools to monitor your exercise progress. Many of them will offer notifications of incoming phone calls, text and email alerts as well. But they are designed with fitness tracking in mind. If you are happy using your smartphone for your day to day messaging, calendar, apps and music, a fitness tracker will suffice.

For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.
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