Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
The watch also has a new 1.2-inch 390×390 display which is a full circle and OLED this time around, providing punchier colors compared to the previous WSD-F20. It also still packs the dual-display technology with a special mode that turns off Wear OS and can provide up to 4 weeks of battery life. Standard usage will last around 1-1.5 days of use on a charge while a new “Extend” mode provides up to 3 days while using offline maps and GPS. Pricing lands at $549 and the watch will be available in January.
The top smartwatches that debuted at the 2017 Consumer Electronics Show included the Casio WSD-F20, Misfit Wearables Vapor and the Garmin Fenix 5 series. Apple released on September 22, 2017 their Apple Watch Series 3 model which offers built in LTE cellular connectivity allowing phone calls, messaging and data without relying on a nearby smartphone connection. 
This watch won’t work unless you have an iPhone. However, it is hands-down the best smart watch for an iPhone. Other watches (including the Fossil Q Venture) will work with an iPhone, but won’t be able to answer calls or respond to texts, and if you want to customize the apps on your watch, you’ll need to navigate the Google Play store through the watch screen.
None of the newly tested models’ time displays time out when the watches are inactive, which we’ve seen happen on previously tested smartwatches. The time displays of the LG, Samsung, and Motorola models have a setting to keep them always on, though they dim after a little while. The Martian Notifier and Cookoo2 have traditional analog watch faces.
Still looking for inspiration? Check out the technology that everyone’s talking about: Virtual reality headsets have arrived. Take gaming to the next level or experience your favourite characters in a whole new way. Our VR gear ranges from simple cardboard devices that works using your smartphone, to fully immersive headsets designed to transport you to another world.
But with a wider choice comes deeper deliberation. What's the difference between a fully digital dial, and a 'smart optimised' analog? What features will actually aid your day-to-day? And which would be totally useless? To answer these questions, and more, we've picked through the best smartwatches on the market to suit your no doubt very busy, hectic and urbane lifestyle.
A smartwatch is a wearable computer in the form of a wristwatch; modern smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides for management and telemetry (such as long-term biomonitoring). While early models could perform basic tasks, such as calculations, digital time telling, translations, and game-playing, 2010s smartwatches have more general functionality closer to smartphones, including mobile apps, a mobile operating system and Bluetooth connectivity. Some smartwatches function as portable media players, with FM radio and playback of digital audio and video files via a Bluetooth or USB headset. Some models, called 'watch phones' (or vice versa), have complete functionality of a typical smartphone using LTE technology.
Fitbit Versa: The Fitbit is the health tracker for the masses and they have a model for every need. But the best option for adults who do a moderate amount of exercise and just want to keep tabs on their general fitness (ie: most of us), the Fitbit Versa is a great choice. It's an entry-level smartwatch. For more on the Fitbit Versa’s various attributes, read my in-depth review. ($350)
Dealing with notifications on a Wear OS watch has gotten better as the phone version of Android has improved its already impressive notification system and as phone app developers have taken advantage of new interactions. Many apps now send notifications with action options: For example, you can check a to-do as done, approve a payment, respond to a message, or, most often, just acknowledge something. The Q Explorist and Venture are no different than most Wear OS watches in relaying notifications, but in our testing they rarely showed lag in processing them, nor was either watch’s screen unresponsive to swiping or tapping options. Each watch’s vibration motor provides just enough buzz and movement to avoid missing things while not feeling like electric collar training for humans.
Tizen is a Linux-based operating system for devices, including smartphones/tablets, in-vehicle infotainment (IVI) devices, smart TVs, laptops/desktops and other platforms. Tizen is a project within the Linux Foundation and is governed by a Technical Steering Group (TSG) composed of Samsung and Intel among others. Samsung released the Samsung Gear 2, Gear 2 Neo, Samsung Gear S, Samsung Gear S2 and Samsung Gear S3 running Tizen.
The SmartWatch 2 is a streamlined version of Sony's first smartwatch (which went on sale in 2013) with a number of new features. The SmartWatch 2 has a thin bezel; it's almost all screen, which gives it a modern, sleek look. You choose from one of two strap designs, black plastic or black stainless steel, or you can swap those out for a leather strap in one of seven colors ($20 each). We tested the model with the plastic strap, which is light and flexible and can fit close to your wrist.
Google confirmed to Tom's Guide that the company won't be releasing its own Wear OS smartwatch this year. The news comes after months of rumors that a Google-branded Pixel Watch running on Qualcomm's latest processor would be launched at Google's October hardware event. Instead, Google plans to focus on adding features to Wear OS on the software side and support the companies who are currently making Android smartwatches. Google's hardware event is Oct. 9.