In the same year, Microsoft announced the SPOT smartwatch and it began hitting stores in early 2004.[30] SPOT stands for Smart Personal Objects Technology, an initiative by Microsoft to personalize household electronics and other everyday gadgets. For instance, the company demonstrated coffee makers, weather stations, and alarm clocks featuring built-in SPOT technology.[31] The device was a standalone smartwatch[32] that offered information at a glance where other devices would have required more immersion and interaction. The information included weather, news, stock prices, and sports scores and was transmitted through FM waves.[30] It was accessible through a yearly subscription that cost from $39 to $59.[31]


Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.


Samsung’s three second-generation smartwatches arrived with real improvements and refinements. At $300, the Gear 2 is the most sophisticated—and expensive—of the trio. The Gear 2 Neo is basically a less expensive version of the Gear 2: It has similar functionality, but it's housed in a plastic body instead of metal and has no built-in camera. And the slimmer Gear Fit is a hybrid smartwatch and activity tracker.


But with a wider choice comes deeper deliberation. What's the difference between a fully digital dial, and a 'smart optimised' analog? What features will actually aid your day-to-day? And which would be totally useless? To answer these questions, and more, we've picked through the best smartwatches on the market to suit your no doubt very busy, hectic and urbane lifestyle.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.
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