No other smartwatch offers this much variety and customization, especially when it comes to female-friendly options. The Apple Watch is the only smartwatch I've ever worn regularly each day for months on end. I've reviewed dozens of WearOS watches, and although many of them are nice looking as well, they're not as fully featured or easy to use as the Apple Watch.
The Samsung Gear S3 was our prior pick for Samsung phone owners because of its smooth dial rotation and interface. But it was notably large, with a 46 mm face, and the Frontier model was half an inch thick, notably bulky even for a smartwatch. The Gear Sport, our runner-up pick, is less bulky, less expensive, less overtly masculine-styled, and provides most of the same features, minus the LTE option.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.