The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.
Being able to customize the watch faces and layouts, made the Series 3 a shoo-in for our list of best smart watches. Much like you can customize the homescreen on your iPhone, you can change the layout of apps and even display the weather. While you can’t opt for third-party designs, you do have 12 different watch faces to play with. Tinker with color schemes, add or remove widgets (called “complications” on the app), and decide whether you want to have all twelve faces available on your watch (we always like having options), or cut back.
The Galaxy Watch comes in two sizes, 46mm and 42mm, both with an OLED display and an “optimized” chipset that extends battery life. For the larger model, you can squeeze 6 days out of a single charge while the smaller model still offers up to 4 days. As you’d expect, the Watch also includes features like GPS, water resistance, and there’s NFC for Samsung Pay.
The Asus ZenWatch 3 was a previous top pick for a Wear OS smartwatch. As of now, it has reached the end of its Wear OS updates (after a very long delay getting to Android Wear 2.0). Its rotating crown does not actually work to turn or scroll anything on the screen. Its proprietary watch band connections mean that your options are limited to what is available from third parties on Amazon. And the watch is hard to find new.

The style offerings for smartwatches have improved dramatically, and your options are no longer limited to “large, nerdy and round” or “large, nerdy and square.” Still, even with more than 300 Fossil-branded watches planned across 14 major watch and fashion brands, smartwatches are generally much wider and chunkier than standard watches, as the size needed to accommodate the electronics and battery lends itself to bolder, more pronounced styles.

The Amazfit Bip is thin and light, looks like an Apple Watch, has a lot of sensors inside—GPS, heart rate, accelerometers, barometer, and compass—and can run for about 30 days (which we confirmed) between charges, all for around $100. Those facts are compelling, but actually using the watch is frustrating, and it doesn’t do any one thing well. The GPS and heart-rate monitors can be slow to start, sometimes drop out, occasionally have wild inaccuracies, and produce results notably different from those of running watches and dedicated fitness bands. The screen is also dim and noticeably low-resolution, and the phone software for managing the watch is dense and unintuitive on Android. (We didn’t test iOS, but the reviews imply that it’s not much different.) The watch materials are plastic and rubber, and look and feel like it. Those are all trade-offs you could reasonably make if you just wanted a Pebble-like smartwatch that tracked steps and showed notifications, but even there, the Bip does not succeed: It often dropped connectivity with my phone (a Pixel 2), and it cannot show emoji—getting a dozen blank squares when someone sends you a thumbs-up sign is not helpful. If all you care about is battery life, the Bip has that, but it lacks useful functions while it’s charged up.


If you’d prefer your smartwatch looked more like a piece of jewelry than a small computer on your wrist, you’ll like Skagen’s Falster range. The straps of these slimline watches come in a few different leather or stainless steel options but coupled with the included minimalist watch face designs, they all look sleek and stylish in a way few other smartwatches manage.
The Charge 3 works continuously throughout the day to track steps, distance, calories, floors climbed, and heart rate—the standard array of activity data. Fitbit has been tracking these metrics for so long, without making many significant updates as of late, that they are business as usual on the Charge 3. I appreciated that most of the watch faces available for the Charge 3 show your real-time heart rate, either in a corner or at the bottom of the rectangular display. I like being able to glance down and know my pulse.
Samsung’s three second-generation smartwatches arrived with real improvements and refinements. At $300, the Gear 2 is the most sophisticated—and expensive—of the trio. The Gear 2 Neo is basically a less expensive version of the Gear 2: It has similar functionality, but it's housed in a plastic body instead of metal and has no built-in camera. And the slimmer Gear Fit is a hybrid smartwatch and activity tracker.
The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.
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