On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015.[75] On 24 April 2015, Apple Watch began shipping across the world.[76] Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches,"[77] not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.[78]
Aside from its jack-of-all-fitness-trades, master-of-none nature, the Gear Sport has other drawbacks. Chief among them is that voice dictation is significantly less reliable than on the Apple Watch or Wear OS and is best used for short phrases and quick replies. Then there’s S Voice, the digital assistant that can’t do much—and you probably don’t have time to learn how to make it do the few things it can do. And major apps still do not have a presence in Samsung’s marketplace—the Sport runs Samsung’s Tizen operating system instead of Wear OS—so any app or device you want to control directly on your phone is a gamble on an indie developer having the same need.
The operating system you choose depends solely on the type of smartphone you have because the smart watch is paired with your smartphone. If you own an Android smartphone, your smart watch should have Android Wear or Tizen. If you own an iPhone, choose an Apple Watch. For example, the Samsung Gear S3 runs Tizen and is compatible with both the Android and iPhone.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.
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