Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Even today, fitness trackers have a few advantages over smartwatches: they're easier to wear since they have slimmer, lighter profiles. They're less complicated because they're designed primarily to keep you fit (not necessarily for things like emailing on the go). And, perhaps the most important distinction of all, fitness trackers are generally less expensive than smartwatches.
The Amazfit Bip is thin and light, looks like an Apple Watch, has a lot of sensors inside—GPS, heart rate, accelerometers, barometer, and compass—and can run for about 30 days (which we confirmed) between charges, all for around $100. Those facts are compelling, but actually using the watch is frustrating, and it doesn’t do any one thing well. The GPS and heart-rate monitors can be slow to start, sometimes drop out, occasionally have wild inaccuracies, and produce results notably different from those of running watches and dedicated fitness bands. The screen is also dim and noticeably low-resolution, and the phone software for managing the watch is dense and unintuitive on Android. (We didn’t test iOS, but the reviews imply that it’s not much different.) The watch materials are plastic and rubber, and look and feel like it. Those are all trade-offs you could reasonably make if you just wanted a Pebble-like smartwatch that tracked steps and showed notifications, but even there, the Bip does not succeed: It often dropped connectivity with my phone (a Pixel 2), and it cannot show emoji—getting a dozen blank squares when someone sends you a thumbs-up sign is not helpful. If all you care about is battery life, the Bip has that, but it lacks useful functions while it’s charged up.
Of the scores of Wear OS by Google (also called Wear OS, and formerly Android Wear) smartwatches that function nearly the same, the Fossil Q Explorist and Fossil Q Venture are the ones we recommend for most people. Similar models that differ mainly in size and design, these two Fossil watches offer style and band options for the widest range of tastes while performing as well as (or better than) anything else out there. They handle notifications and your responses without delay, provide all-day battery life, swiftly handle voice transcription and Google Assistant questions, and provide casual fitness tracking. Their buttons and screens are responsive. They look and feel like good watches, too, which is something we think most people want from a smartwatch at this point.
The TicWatch Pro shares the TicWatch E model’s older processor and late arrival, and it would be just another big (45 mm case), thick (12.6 mm) Android smartwatch, if not for its trick of having an old-fashioned-looking LCD screen that the watch switches to when you’re not actively looking at it or using it. This feature extends battery life significantly, especially if you go for periods in Essential Mode, where you see only the LCD screen showing the time, date, and your step count. But the transition from the LCD screen back to a “smart” OLED screen is not smooth or quick, and if you switch the watch to Essential Mode, you have to reboot it to get back to regular smartwatch functions.
Google confirmed to Tom's Guide that the company won't be releasing its own Wear OS smartwatch this year. The news comes after months of rumors that a Google-branded Pixel Watch running on Qualcomm's latest processor would be launched at Google's October hardware event. Instead, Google plans to focus on adding features to Wear OS on the software side and support the companies who are currently making Android smartwatches. Google's hardware event is Oct. 9.