For most people, the most useful thing a smartwatch can do is relay phone notifications to your wrist so you can check them without having to pull out and wake up your handset. You can still be distracted by whatever is buzzing you, but it’s easier to quickly see whether something is important or not. Often you can interact with that notification—by acknowledging it, dismissing it, or replying to a message with voice dictation, a pre-written response, or (awkward) finger typing or swiping—right on the watch.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
No other smartwatch offers this much variety and customization, especially when it comes to female-friendly options. The Apple Watch is the only smartwatch I've ever worn regularly each day for months on end. I've reviewed dozens of WearOS watches, and although many of them are nice looking as well, they're not as fully featured or easy to use as the Apple Watch.
Wrist watches have been fashion accessories since they were first invented. The first generation of smartwatches were dull, chunky looking devices, more functional than fashionable. How things have changed. You can select from thousands of watch faces and even design your own. Wrist straps can be swapped out and designers have come up with clever quick-release clasps for them, knowing that the need to charge your watch regularly will see you needing to remove it quickly.
At the 2016 Consumer Electronics Show, Razer released the Nabu Watch, a dual-screen smartwatch: integrates an always-on illuminated backlit display, that takes care of some pretty standard features as date and time, and a second OLED screen, which is activated by raising your wrist, allows access to extra smart features. Luxury watchmaker TAG Heuer released TAG Heuer Connected, a smartwatch powered by Android Wear.
Samsung's Galaxy Watch, a Tizen OS watch (starting at $329), is our favorite smartwatch for Android users. In addition to up to four days of battery life and a great design, the Galaxy Watch offers built-in GPS, heart rate sensor, water-resistance, Samsung Pay support, plus a nifty rotating bezel for navigating the interface. You can also download music from Spotify to the watch for offline listening. However, you get far fewer apps than you would with a Wear OS watch.