Many smartwatch models manufactured in the 2010s are completely functional as standalone products.[6] Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers[7] use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.[8]
Samsung’s Gear Sport is not as stylish as Fossil’s Q watches, and because it runs Samsung’s Tizen operating system instead of Wear OS, it has nowhere near the app support of Wear OS. But as a smartwatch that shows your phone notifications and lets you respond to them, lasts all day, and tracks your recreational workouts, it is a great device. It’s not meant for competitive speed training, but it has built-in GPS and heart-rate sensing, offline Spotify storage, and a rotating bezel that’s much easier to use while exercising than a touchscreen. It does suffer from weak voice transcription and a barely-there S Voice “assistant,” but it fits a lot of core smartwatch functions into a relatively smart-looking package that’s better for fitness-minded wearers than our top picks.
Waterproof to 165 feet, the Versa handles swimming as well as any other exercise, with the screen surprisingly visible underwater. As is standard with many other non-smartwatch Fitbit models, heart rate tracking is built in, which allows for detailed sleep tracking. There’s no GPS, though — if you want to track your running route, you’ll need to carry your phone or pay the extra for the Ionic model.
The problem is that to monitor your sleeping patterns, a valuable feature most of these new smartwatches support, the watch needs to be on your wrist. So leaving your watch charging overnight while you slumber isn’t going to work. But smartwatches have small batteries compared to smartphones, so should only take 2 - 4 hours to fully charge, depending on the model.
The build is fantastic with IP68 waterproof and Corning Gorilla Glass DX+, and the display looks great with a resolution up to 360 x 360 and Circular Super AMOLED tech. On the larger model, the battery sports a capacity of 472 mAh, which powers the snappy Exynos 9110 Dual core processor. You can choose between Silver, Midnight Black, or Rose Gold color options, and the bands are interchangeable to match your style. But most importantly, with the Tizen-Based Wearable OS 4.0 that Samsung has optimized to work with their proprietary controls and apps, this will be the perfect sidekick to your Samsung phone.

Apple Watch (1st generation and Series 1) Apple watchOS No 8.2+ (1st generation) 10.0+ (Series 1) Apple S1 (1st generation) Apple S1P 4.0 LE ] From paired iPhone No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes IPX7 Digital 1.7 / 1.5 319x390 / 272x340 AMOLED 1.5 250 / 205 Lithium-ion 42 mm / 38 mm 12.46 / 12.3 36.2 / 32.9 Varies Yes Yes No


Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature. 
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