On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015.[75] On 24 April 2015, Apple Watch began shipping across the world.[76] Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches,"[77] not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.[78]
The LG G Watch was the first one we tried that uses Google’s Android Wear OS (the Moto 360 and Samsung Gear Live do as well). It includes Google Now, the company's Siri-like "intelligent personal assistant." Say “OK Google,” and you can do Google searches, compose texts, and make requests of your watch (“Show me my steps” or “Set an alarm”). Google Now also offers up a stream of "cards" on the watch's face, with information it determines is relevant to you. If, for example, the card tells you how many minutes it would take you to get home from your current location, you can click on the card and get specific traffic and navigation information.

Waterproof to 165 feet, the Versa handles swimming as well as any other exercise, with the screen surprisingly visible underwater. As is standard with many other non-smartwatch Fitbit models, heart rate tracking is built in, which allows for detailed sleep tracking. There’s no GPS, though — if you want to track your running route, you’ll need to carry your phone or pay the extra for the Ionic model.


The base model is crafted from polished stainless steel with a premium calfskin leather band. Other models are available with a titanium casing and alligator leather straps, but they do up the cost quite a bit. All models have a 46mm casing that is 12.5mm thick. Battery life is rated at a day and the watch is IP68 water/dust resistant.Pricing for the Summit starts at a lofty $870 and goes well up from there. Currently, the only place to buy the watch online is via the outlet Mr. Porter, but it’s also available anywhere Montblanc smartwatches are sold in retail locations.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.
×