When you do switch to the OLED display, you are in TicWatch Pro’s Smart Mode, and you can perform all of the features and functions that are available in the smartwatch. However, switching to the low-power FTSN LCD display puts the watch in its Essential Mode. The nice thing is that when you switch back to Smart Mode. all of the heart rate and steps info gathered by the watch’s Essential Mode are synced up and transferred to the onboard Wear OS. As you might expect, the battery life in Essential Mode can last up to 30 days, while using the smartwatch in Smart Mode cuts that battery life down to just two days.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Smartwatches are relatively new gadgets, and their features are continuously improving. Each smartwatch needs to synch to your smartphone to get enhanced features. Once linked, depending on the model of smartwatch, you can forward emails, text messages, GPS directions and more to your wrist. Some smartwatches even have built-in microphones and speakers, allowing you to make phone calls. Calls are routed through your smartphone, just like when using a Bluetooth Headset. The Samsung watch—dubbed the Galaxy Gear—also has an integrated camera, so you can snap spontaneous photos without ever picking up your smartphone. Of course, ever smartwatch also functions as a traditional digital watch when not linked to a smart device. As the technology matures, expect to see more advanced features and perhaps even complete phone functionality built in.
To round off the Gear Sport’s positives, it has very solid battery life (almost never less than 50 percent of the battery remaining after a full day), it can play offline Spotify playlists (even for free accounts), and if you have a Samsung phone, it integrates easily with most of the apps you have installed there. The Gear Sport is easier to set up with a non-Samsung Android phone than previous versions of the Gear watch, too. It still requires the installation of at least four apps and some regular updating, but it’s not the hour-long trial-and-error of other Gear watches we’ve tested, working reliably in our testing.
Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.