(What you think of the Q watches’ design depends on which model you buy, and in which configuration. We tested a Q Explorist in its smoked stainless steel look and a Q Venture in rose gold with leather. But if you don’t like size of these two models or the available styles, you can buy one of more than 300 planned smartwatches from 14 of Fossil’s fashion brands and get the same technology inside, just with different cases, straps, and buttons. There are Kate Spade smartwatches, $200,000 Tag Heuer smartwatches, and many more from Diesel, Skagen, Armani Exchange, and the like, all offered under Fossil Group’s umbrella. You can probably find a smartwatch with a case, band, and look that looks like something you want to wear on your wrist every day, rather than settling for close enough. Fossil’s Q watches, though, hit a good balance of sensible and stylish, with a reasonable price to match.)

If you don’t need your smartwatch to look business-casual, you want more fitness and exercise features than our top pick, or you’re a Samsung loyalist, the Samsung Gear Sport is a better pick for you. (You can use the Gear Sport with non-Samsung phones, but doing so requires that you install at least four apps.) The Gear Sport handles all the casual notification and message-triage functions of a smartwatch about as well as our top pick—with the exception of voice transcription—but it adds heart-rate monitoring, GPS tracking, swim tracking, and built-in reminders to move throughout the day. It doesn’t do all of these things perfectly, but it does just enough to make for a generally useful smartwatch, with great battery life and a clever interface.

The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.
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