We pulled together a list of currently available smart watches that met these criteria from Apple, Android Wear, and Samsung. Our list included watches from tech brands like Apple, Asus, and Samsung, as well as fashion labels like Fossil, Nixon, and Tag Heuer. Then, we cross-checked with respected review sites, such as Tech Radar and PCMag, as well as tech retailer Best Buy, to make sure we weren’t leaving out any hidden gems.
The Q watches do not have built-in GPS or heart-rate sensors, and aside from one model (the black silicone strap Explorist), they are not made for heavy exercise tracking. The watches’ IP67 rating means that they’re dustproof and ready for rain, and that they can survive a short dunk in water less than 3 feet deep. For tracking your walking, movement, light bike rides or occasional runs or hikes, though, the watch does fine.
If fitness is your top priority, the Apple Watch Series 1 has a good number of shortcomings compared with a dedicated fitness tracker. It doesn’t have onboard GPS, so you’ll need to carry your iPhone to accurately track outdoor activities, like running or cycling, and it’s not waterproof enough for swimming. And unlike a dedicated fitness tracker, the Apple Watch can’t automatically detect and track workouts—you have to manually start it—though this feature is coming with new Watch software this fall. And Apple’s built-in Activity app doesn’t provide much detail, so if you want to dig into your fitness data, or access sleep tracking at all, you have to download third-party apps.

Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.


The TicWatch E uses outdated processors and arrives very late in the lifespan of this version of Wear OS—with a new Qualcomm chip arriving in early September, there’s not a compelling reason to invest in an Android smartwatch from a lesser-known vendor right now. Beyond that, although it packs in a lot of features for less than $150, including onboard GPS, a heart-rate monitor, and a light-adjusting display, the TicWatch E looks and feels toylike, with an all-plastic body, matte silicone strap, and undistinguished look. It also has a single, non-turning button, which makes it less usable with the latest Wear OS interface. It runs Wear OS fairly well on its budget-minded processor, but Wear OS running even at its intended responsiveness is still not that exciting. The TicWatch E is not a bad budget entry as far as Android Wear watches go, but a better budget smartwatch, probably from the TicWatch’s own maker, is likely in the making.
Although rectangular is the most common design, there are smart watches that have a circular display similar to regular watches. The Apple Watch is only available in the rectangular design. The circular design is available in the Samsung Gear S2, Moto 360, and LG G Watch R models. Many models have changeable straps, so you can dress casual, sporty, and formal.
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In the same year, Microsoft announced the SPOT smartwatch and it began hitting stores in early 2004.[30] SPOT stands for Smart Personal Objects Technology, an initiative by Microsoft to personalize household electronics and other everyday gadgets. For instance, the company demonstrated coffee makers, weather stations, and alarm clocks featuring built-in SPOT technology.[31] The device was a standalone smartwatch[32] that offered information at a glance where other devices would have required more immersion and interaction. The information included weather, news, stock prices, and sports scores and was transmitted through FM waves.[30] It was accessible through a yearly subscription that cost from $39 to $59.[31]
Apple has announced the Apple Watch Series 4. It’s the first real redesign of the wearable since Apple introduced it in 2014, but the changes aren’t so drastic that you won’t recognize it as an Apple Watch. The Series 4 comes with an upgraded display, and you can choose either a 40mm or 44mm model. Even though the screens on the new models are bigger, the overall body of the Watch is roughly the same as previous models, so you shouldn’t notice much of a difference on your wrist.
Samsung's Galaxy Watch, a Tizen OS watch (starting at $329), is our favorite smartwatch for Android users. In addition to up to four days of battery life and a great design, the Galaxy Watch offers built-in GPS, heart rate sensor, water-resistance, Samsung Pay support, plus a nifty rotating bezel for navigating the interface. You can also download music from Spotify to the watch for offline listening. However, you get far fewer apps than you would with a Wear OS watch.
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