Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Samsung’s Gear Sport is not as stylish as Fossil’s Q watches, and because it runs Samsung’s Tizen operating system instead of Wear OS, it has nowhere near the app support of Wear OS. But as a smartwatch that shows your phone notifications and lets you respond to them, lasts all day, and tracks your recreational workouts, it is a great device. It’s not meant for competitive speed training, but it has built-in GPS and heart-rate sensing, offline Spotify storage, and a rotating bezel that’s much easier to use while exercising than a touchscreen. It does suffer from weak voice transcription and a barely-there S Voice “assistant,” but it fits a lot of core smartwatch functions into a relatively smart-looking package that’s better for fitness-minded wearers than our top picks.
The top smartwatches that debuted at the 2017 Consumer Electronics Show included the Casio WSD-F20, Misfit Wearables Vapor and the Garmin Fenix 5 series. Apple released on September 22, 2017 their Apple Watch Series 3 model which offers built in LTE cellular connectivity allowing phone calls, messaging and data without relying on a nearby smartphone connection. 
Qualcomm is preparing to launch a new generation of wearable processors at an event in September. That’s likely going to mean new hardware and maybe even new capabilities within wearable operating systems. So at least for the next few weeks, it might be best to hold off on buying any new smartwatches, at least those still rocking a Snapdragon Wear 2100…
Then your typical exercise activity will determine which model is the best fit. You can expect to pay $1500 - $350 for a fitness tracker. If you are simply interested in hitting your 10,000 steps a day, an entry-level Fitbit will do the trick for around $150. Garmin has fitness trackers designed specifically with runners and cyclists in mind, giving you accurate tracking of biking and cycling distance covered using GPS. They’ll cost more as a result - $350 - $800.
Waterproof to 165 feet and tested to military standards for durability, it includes features like a digital compass, altimeter, and barometer that you won’t find in most other smartwatches, as well as more standard tools such as GPS. The WSD-F20 can also function as a flashlight — handy in an emergency — and lets you download maps for offline navigation when you’re far from the nearest cell signal.
The Samsung Gear Live is the first of the company’s smartwatches to be compatible with any Android phone running Android 4.3 or higher; other Gear models can be paired only with specific Samsung phones. Like the LG G Watch and Moto 360, it runs the Android Wear OS, allowing voice commands and pushing relevant information to the wearer. Compared with the LG G Watch, we prefer the style and fit of the Gear Live. The watch body is slightly curved, which made it more comfortable. The Gear Live also has a heart-rate monitor, which the G Watch lacks.
On-Screen Workouts/ Connected GPS/ Bluetooth/ Smartphone Notifications/ 4 Day Battery Life/ Heart Rate Tracking/ 15 Exercise Modes/ SmartTrack/ All-Day Activity/ Female Health/ Sleep Tracking And Stages/ Cardio Fitness Level/ 3-Axis Accelerometer And Gyroscope/ Optical Heart Rate Monitor/ Color LCD Touchscreen Display/ Water Resistant To 50 Meters/ Grey And Silver Aluminum Finish
The MetaWatch M1, like the Cookoo 2 and Martian Notifier, is a basic smartwatch. It shows alerts for texts, e-mails, social media updates, calendar appointments, weather, and Caller ID, and can control your phone's music app. The notifications are configurable in terms of what you are alerted to and how: whether via a vibration or on the watch’s display. Also built in are a timer, a stopwatch, and an alarm
We test every new smartwatch to gauge its design and comfort. If it’s not stylish and comfortable enough to get you from an early morning workout to the office to a night out, you probably won’t wear it every day. Most smartwatches are also fitness trackers, so we put all of its sensors to the test, from step counts to heart rate to GPS (when applicable).