Being able to customize the watch faces and layouts, made the Series 3 a shoo-in for our list of best smart watches. Much like you can customize the homescreen on your iPhone, you can change the layout of apps and even display the weather. While you can’t opt for third-party designs, you do have 12 different watch faces to play with. Tinker with color schemes, add or remove widgets (called “complications” on the app), and decide whether you want to have all twelve faces available on your watch (we always like having options), or cut back.
Still looking for inspiration? Check out the technology that everyone’s talking about: Virtual reality headsets have arrived. Take gaming to the next level or experience your favourite characters in a whole new way. Our VR gear ranges from simple cardboard devices that works using your smartphone, to fully immersive headsets designed to transport you to another world.

Many major phone apps have Wear OS counterparts, or at least most apps that make sense to have a dedicated watch app. You’ll likely find yourself using most watch apps less than you might think, but they are sometimes convenient for avoiding a phone retrieval. I use regularly use the Nest app for my home thermostat, Keep to take down a quick voice note, PocketCasts to control podcast episodes and playlists, and Stronglifts to time and track workouts. But I use these on my watch mostly when my phone is not at hand; none is easier to use than its phone version. As noted, most apps on your phone will provide notifications that can be acted upon through your watch. For the apps that you do use, the Q watches’ screen (identical to most of the Fossil group watches’ screens) is responsive enough to work with tiny buttons pressed by big fingers.
Apple Watch (1st generation and Series 1) Apple watchOS No 8.2+ (1st generation) 10.0+ (Series 1) Apple S1 (1st generation) Apple S1P 4.0 LE ] From paired iPhone No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes IPX7 Digital 1.7 / 1.5 319x390 / 272x340 AMOLED 1.5 250 / 205 Lithium-ion 42 mm / 38 mm 12.46 / 12.3 36.2 / 32.9 Varies Yes Yes No
(What you think of the Q watches’ design depends on which model you buy, and in which configuration. We tested a Q Explorist in its smoked stainless steel look and a Q Venture in rose gold with leather. But if you don’t like size of these two models or the available styles, you can buy one of more than 300 planned smartwatches from 14 of Fossil’s fashion brands and get the same technology inside, just with different cases, straps, and buttons. There are Kate Spade smartwatches, $200,000 Tag Heuer smartwatches, and many more from Diesel, Skagen, Armani Exchange, and the like, all offered under Fossil Group’s umbrella. You can probably find a smartwatch with a case, band, and look that looks like something you want to wear on your wrist every day, rather than settling for close enough. Fossil’s Q watches, though, hit a good balance of sensible and stylish, with a reasonable price to match.)

Flaws but not dealbreakers: The Vívosport’s screen is highly sensitive to incidental brushes and touches; we ended up activating the screen auto-lock feature, a small annoyance. Compared with a dedicated GPS running watch, the GPS tracking on any fitness band takes longer to connect to satellites; and it’s easier to see your pace and other statistics on a running watch’s larger LCD screen while moving than on a fitness band’s relatively miniscule display. Garmin doesn’t have the motivating social network of Fitbit, so it’s less likely that your friends or coworkers will connect and challenge you, or that a corporate fitness challenge will work with your Vívosport. A fitness band falls short of a full-featured smartwatch, because typically it won’t give you a voice assistant, let you install apps, or let you interact with phone notifications, and many of those notifications will be difficult to read on the Vívosport’s small screen.

Garmin, known primarily for its GPS and fitness devices, has taken one step closer to full-featured smartwatches with their Vivoactive 3 Music. This model doesn't run on Wear OS (Google's increasingly-popular OS for wearables), but it does offer thousands of free apps, watch faces, and more via Garmin’s ConnectIQ store. The Vivoactive 3 Music also comes preloaded with 15 sports apps to monitor your progress whether you're running, swimming, lifting, or doing yoga — because, at its core, Garmin is still all about fitness tracking

Many smartwatch models manufactured in the 2010s are completely functional as standalone products.[6] Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers[7] use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.[8]
The Sport’s built-in fitness features do a decent job of motivating you to move more, tracking a Fitbit-like set of metrics: Stairs climbed, steps taken, and minutes active. It reminds you to get up every hour or so and suggests stretches and movements you can do at your desk if you’re stuck there. While the Sport can track your movement and exercise, and start doing so automatically, it is not accurate enough for dedicated runners or cyclists (who should get a GPS running watch instead): Influential fitness gear tester Ray Maker (aka DC Rainmaker) clocked “the worst GPS track accuracy I’ve ever seen on a run” wearing the Gear Sport. We didn’t see quite the same entirely-different-street discrepancies in biking tests, but the Sport is nevertheless not a competitive training tool, providing only a rough guide to distance and speed.
In 2013, the claim to first ever smartwatch to capture the full capability of a smartphone was laid by startup Omate with the TrueSmart. The TrueSmart originated from a Kickstarter campaign which raised over 1 million dollars, making it the 5th most successful Kickstarter to date. The TrueSmart made its public debut in early 2014.[57] Consumer device analyst Avi Greengart, from research firm Current Analysis, suggested that 2013 may be the "year of the smartwatch", as "the components have gotten small enough and cheap enough" and many consumers own smartphones that are compatible with a wearable device. Wearable technology, such as Google Glass, may evolve into a business worth US$6 billion annually and a July 2013 media report, revealed that the majority of major consumer electronics manufacturers were undertaking work on a smartwatch device at the time of publication. The retail price of a smartwatch could be over US$300, plus data charges, while the minimum cost of smartphone-linked devices may be US$100.[58][59]
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.