Many smartwatch models manufactured in the 2010s are completely functional as standalone products.[6] Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers[7] use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.[8]


We pulled together a list of currently available smart watches that met these criteria from Apple, Android Wear, and Samsung. Our list included watches from tech brands like Apple, Asus, and Samsung, as well as fashion labels like Fossil, Nixon, and Tag Heuer. Then, we cross-checked with respected review sites, such as Tech Radar and PCMag, as well as tech retailer Best Buy, to make sure we weren’t leaving out any hidden gems.

The era of the smartwatch is upon us – just look at the multitude of colourful straps and elongated or squarish screens people are wearing. From fitness trackers like the Fitbit and Garmin to the Samsung Gear and Apple Watch, there are a host of great options to combine fitness and activity tracking and message alerts on your watch, which incidentally will still tell you the time, along with the weather and even play your favourite music.

Yes, it can monitor your health and fitness. You should choose one that has a pedometer to count your steps. An accelerometer is helpful in determining acceleration. Acceleration can be used to detect when you fall. A heart rate sensor can be used to monitor your heart beats. Some will report the amount of calories you consume and even display a report of your health at day’s end.


Being able to customize the watch faces and layouts, made the Series 3 a shoo-in for our list of best smart watches. Much like you can customize the homescreen on your iPhone, you can change the layout of apps and even display the weather. While you can’t opt for third-party designs, you do have 12 different watch faces to play with. Tinker with color schemes, add or remove widgets (called “complications” on the app), and decide whether you want to have all twelve faces available on your watch (we always like having options), or cut back.
Dealing with notifications on a Wear OS watch has gotten better as the phone version of Android has improved its already impressive notification system and as phone app developers have taken advantage of new interactions. Many apps now send notifications with action options: For example, you can check a to-do as done, approve a payment, respond to a message, or, most often, just acknowledge something. The Q Explorist and Venture are no different than most Wear OS watches in relaying notifications, but in our testing they rarely showed lag in processing them, nor was either watch’s screen unresponsive to swiping or tapping options. Each watch’s vibration motor provides just enough buzz and movement to avoid missing things while not feeling like electric collar training for humans.

For instance, I rarely use the touchscreen on my Fitbit Versa because the shortcuts to my most-used smartwatch features are available via the three physical buttons on the watch. Gesture recognition is hit and miss on smartphone screens, nowhere near as responsive and accurate as on your smartphone screen, so bear that in mind too. Force Touch is a useful feature that has come to smartwatches, notably the Apple Watch. Just press down or tap the screen to activate different features.
Smart watch Company OS Android version iOS version CPU Type Bluetooth NFC Developer Options GPS Notify Link Loss Alert Notify Missed Call Notify Timer Notify View Content Call Conversation Find My Phone Voice Control Respond to Notifications Notify Sound Notify Backlit Screen Notify Vibration Ambient Light Sensor Gyroscope Magnetometer Multi-touch Accelerometer Dust and Water Resistance Clock Display Type Screen Size, Inches Screen Resolution, pixels Pixel density, ppi Display Technology Average Battery Life, days Battery Capacity, mAh Battery Technology Case Diameter, mm Case Thickness, mm Wrist Band Width, mm Weight (main unit+watchband), g Wristband Options Replaceable Wristbands LED Flashlight

The Fitbit Ionic works fine as a Fitbit tracker, but despite being more expensive than our picks or the Apple Watch Series 1, it lacks many smartwatch functions you’d hope to have. It passes notifications from your phone to the watch, but you can only respond to some of them (with only five quick reply lines); and dismissing them (either one by one or as a group) involves annoyingly hard presses and long scrolls. Syncing music files and offline Pandora playlists requires you to use a desktop app, which is laborious. Two Wirecutter writers who tested the Ionic also had trouble setting it up to work with their Android phones (a 2015 Moto X Pure and a 2016 Samsung Galaxy S7) and had to perform significant troubleshooting to get their data to sync. The Ionic’s battery life, even while using GPS for outdoor exercise tracking, is its most impressive feature, lasting at least five days in one test and nearly seven days in another. The Ionic is most useful to Fitbit enthusiasts who want to track outdoor exercise without bringing a phone; it’s not a good option if you’re looking to deal with incoming information.

You can also use devices that support the Google Wear operating system in conjunction with an iPhone as well as a Samsung Gear device that runs Samsung’s own Tizen operating system. But Google Wear and Tizen devices are designed to pair with smartphones using the Android OS, so you won’t get full functionality when pairing with an iPhone. For instance, some Android smartwatches carry Samsung’s smartwatch line-up and naturally enough, work best with Samsung smartphones, but are still compatible with Android-powered Huawei or Nokia phones.


We've just completed lab tests on six of the newest smartwatches to hit the market. Three run on the very promising Android Wear operating system, which Google created specifically for wearable devices—the LG G Watch, Samsung Gear Live, and Motorola Moto 360. We also tested several basic models: the Martian Notifier, Cookoo 2, and MetaWatch M1. And we included reviews of nine smartwatches that we tested previously; all are still available, and we updated their prices. Find out what we liked and didn't like about the six newly tested models.
When we compared the storage space of the Samsung Gear Sport with the other contenders, it didn’t have the most. With 4 GB — only a quarter of what you’ll get with the Apple Watch Series 3 GPS — you will have to manage your apps so you don’t run out of room. If you like to carry all of your music with you and you have an extensive library, you might run out of space with the Gear Sport.

Fitbit's Versa is a sleek, stylish smartwatch that works with both iOS and Android and costs less than $200, which makes it the best value smartwatch you can buy. The watch lasts four days on a charge, offers female health-tracking, advanced sleep-tracking and an app store with popular apps such as Starbucks and Pandora. You can even store music offline to listen to while you work out.
×