Most smartwatches have a fitness component for the very good reason that a watch is moving with you throughout the day. For counting steps, encouraging activity, and tracking occasional long walks, runs, or bike rides, most smartwatches will do fine. If you want a device to track your everyday runs or cycling sessions, you want a GPS running watch. If you’re serious about tracking and improving your movement and sleep, a fitness tracker will do that for less money and look more discrete doing so (and if you have health insurance, you may get a discount or incentives to use one). There are smartwatches that lean heavily toward sports and fitness in their marketing, but there are drawbacks to each of them not found in a dedicated device. At the other extreme, if you all you really need is step counting, a hybrid smartwatch—with an analog face like a traditional watch, but with built-in motion sensors and months-long battery life—may be a better option.
As of 4 September 2013, three new smartwatches have been launched: the Samsung Galaxy Gear, Sony SmartWatch 2, and the Qualcomm Toq. PHTL, a company based in Dallas, Texas, completed is crowd-funding process on Kickstarter for its HOT Watch smartwatch in September 2013. This device enables users to leave their handsets in their pockets, since it has a speaker for phone calls in both quiet and noisy environments. In a September 2013 interview, Pebble founder Eric Migicovsky stated that his company was not interested in any acquisition offers, but revealed in a November 2013 interview, that his company has sold 190,000 smartwatches, the majority of which were sold after its Kickstarter campaign closed.
The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.