Although rectangular is the most common design, there are smart watches that have a circular display similar to regular watches. The Apple Watch is only available in the rectangular design. The circular design is available in the Samsung Gear S2, Moto 360, and LG G Watch R models. Many models have changeable straps, so you can dress casual, sporty, and formal.
My personal favorite watch for Android on the market today actually isn’t an Android Wear device, rather coming from Samsung and running atop Tizen. The Samsung Gear S3 Frontier is all the smartwatch you’ll ever need, with a sporty, circular gray design with a 1.3-inch Super AMOLED display that is the best I’ve personally ever used and is protected by Corning Gorilla Glass SR+.
On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015.[75] On 24 April 2015, Apple Watch began shipping across the world.[76] Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches,"[77] not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.[78]
Fossil introduced its fourth generation of smartwatches, the Q Explorist HR and Q Venture HR, upgraded versions of our current picks at the same respective prices. These editions of the watches add untethered GPS, NFC for Google Pay purchases, and heart-rate monitoring. Fossil also claims that they’re waterproof enough for swimming. However, both use an aging Qualcomm Snapdragon Wear 2100 chip when a newer version is expected to arrive in September.

Battery life for the Q watches is unremarkably reliable, and that’s the best thing you can say about a touchscreen smartwatch. The Q Explorist never ran out of juice entirely while wearing it, even after having it be the primary turn-by-turn direction notifier on two 1-hour drives, followed by 30 minutes of actively tracked cycling and the usual all-day text/app notifications. While we didn’t wear the Venture for full days of testing, most reviews find no fault with the battery. The USB charger is a basic magnetic disc that slides onto the rounded back of the watch (though it could stand to stick onto the watch more strongly, like the Apple Watch’s similar disc).
Smartwatches, like smart phones, can also run apps, via your smart phone or right on the watch. These include health and fitness apps (thus the comparison with activity trackers), apps that control functions such as music and the camera on your phone, navigation apps, and more. Because most smartwatches have open software platforms (at least so far), developers are coming up with new and innovative apps that can increase the functionality of the devices.
Being able to customize the watch faces and layouts, made the Series 3 a shoo-in for our list of best smart watches. Much like you can customize the homescreen on your iPhone, you can change the layout of apps and even display the weather. While you can’t opt for third-party designs, you do have 12 different watch faces to play with. Tinker with color schemes, add or remove widgets (called “complications” on the app), and decide whether you want to have all twelve faces available on your watch (we always like having options), or cut back.

We actually got our hands on over a dozen of these smart watches just to get a feel for what it was like to use them. While all of them came with at least one main button (or a home button if you’re an iPhone-user), the ones that stood out had scrolling down to a science. On such a small screen, swiping isn’t always the most ideal form of navigation. Some of the best smart watches for navigation, we found, had twistable dials or bezels you could turn.
In 2013, the claim to first ever smartwatch to capture the full capability of a smartphone was laid by startup Omate with the TrueSmart. The TrueSmart originated from a Kickstarter campaign which raised over 1 million dollars, making it the 5th most successful Kickstarter to date. The TrueSmart made its public debut in early 2014.[57] Consumer device analyst Avi Greengart, from research firm Current Analysis, suggested that 2013 may be the "year of the smartwatch", as "the components have gotten small enough and cheap enough" and many consumers own smartphones that are compatible with a wearable device. Wearable technology, such as Google Glass, may evolve into a business worth US$6 billion annually and a July 2013 media report, revealed that the majority of major consumer electronics manufacturers were undertaking work on a smartwatch device at the time of publication. The retail price of a smartwatch could be over US$300, plus data charges, while the minimum cost of smartphone-linked devices may be US$100.[58][59]
Samsung Gear S3 Frontier: Until we see what Google can pack into a smartwatch with its long-awaited Pixel Watch, the best smartwatch for Android users is the Samsung Gear S3 Frontier. It pretty much has everything a user with an Android phone needs in a smartwatch - GPS, heart rate monitor, water resistance, near field communications, an always-on digital display, messaging alerts and app support. I don’t see a real need to opt for the 3G version yet, which would untether you from your phone completely but adds around $100 to the price. ($549)
There's now a heart rate monitor, as the name suggests, for tracking beats throughout the day and during exercise, a GPS monitor to keep up with your workouts and an NFC chip to enable Google Pay. Add to that the ability to take this underwater up to 50 metres, all on the top of the refreshed Wear OS, and it all rounds out as a very complete smartwatch experience.
At the 2014 Consumer Electronics Show, a large number of new smartwatches were released from various companies such as Razer Inc,[67] Archos,[68] and several other companies, as well as a few startups. Some had begun to call the 2014 CES, a "wrist revolution"[69] because of the number of smartwatches released and the huge amount of publicity they began to receive at the start of 2014. At Google I/O on 25 June 2014, the Android Wear platform was introduced and the LG G Watch and Samsung Gear Live were released. The Wear-based Moto 360 was announced by Motorola in 2014.[70] At the end of July, Swatch's CEO Nick Hayek announced that they will launch a Swatch Touch with smartwatch technologies in 2015.[71] In the UK, the Wearable Technology Show had its début in London and was host to several smartwatch companies exhibiting their newest models.

No other smartwatch offers this much variety and customization, especially when it comes to female-friendly options. The Apple Watch is the only smartwatch I've ever worn regularly each day for months on end. I've reviewed dozens of WearOS watches, and although many of them are nice looking as well, they're not as fully featured or easy to use as the Apple Watch.

The SmartWatch 2 is a streamlined version of Sony's first smartwatch (which went on sale in 2013) with a number of new features. The SmartWatch 2 has a thin bezel; it's almost all screen, which gives it a modern, sleek look. You choose from one of two strap designs, black plastic or black stainless steel, or you can swap those out for a leather strap in one of seven colors ($20 each). We tested the model with the plastic strap, which is light and flexible and can fit close to your wrist.
If you want a smart watch that uses cellular data without using up the battery, consider upgrading to the Samsung Gear S3. A close cousin to the Gear Sport, the S3 has all the perks of an LTE smart device (downloading apps, texting, checking email) and, unlike the Apple Series 3, it won’t quit after three hours. In fact, you could feasibly get 72 hours out of this LTE version of the Samsung Gear Sport.
Waterproof to 165 feet, the Versa handles swimming as well as any other exercise, with the screen surprisingly visible underwater. As is standard with many other non-smartwatch Fitbit models, heart rate tracking is built in, which allows for detailed sleep tracking. There’s no GPS, though — if you want to track your running route, you’ll need to carry your phone or pay the extra for the Ionic model.
Most smartwatches have a fitness component for the very good reason that a watch is moving with you throughout the day. For counting steps, encouraging activity, and tracking occasional long walks, runs, or bike rides, most smartwatches will do fine. If you want a device to track your everyday runs or cycling sessions, you want a GPS running watch. If you’re serious about tracking and improving your movement and sleep, a fitness tracker will do that for less money and look more discrete doing so (and if you have health insurance, you may get a discount or incentives to use one). There are smartwatches that lean heavily toward sports and fitness in their marketing, but there are drawbacks to each of them not found in a dedicated device. At the other extreme, if you all you really need is step counting, a hybrid smartwatch—with an analog face like a traditional watch, but with built-in motion sensors and months-long battery life—may be a better option.
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The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.
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