For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.
1.2" (30.4mm) Diameter Display Size/ 15 Preloaded GPS And Indoor Sports Apps/ VO2 Max And Fitness Age Estimates/ Smart Notifications, Automatic Uploads To Garmin Connect, LiveTrack And More/ Up To 7 Days In SmartWatch Mode; 13 Hours In GPS Mode Battery Life/ Corning Gorilla Glass 3 Lens Material/ Stainless Steel Bezel Material/ Fiber-Reinforced Polymer And Stainless Steel Case Material/ Silicone Strap/ Touchscreen/ Swim/5 ATM/ Black with Slate Hardware Finish
Some smartwatches have robust offerings of apps, either preinstalled on the watch or available for download in an app store. Apps can be as simple as a timer or stopwatch, or can control your smart-home devices, switch up your music, or provide turn-by-turn directions for walking or driving. In our testing and everyday use, however, these watch apps rarely offer a great experience. But there are some exceptions, including some fitness apps and apps that track things like water or food intake.

Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.


Samsung's Galaxy Watch, a Tizen OS watch (starting at $329), is our favorite smartwatch for Android users. In addition to up to four days of battery life and a great design, the Galaxy Watch offers built-in GPS, heart rate sensor, water-resistance, Samsung Pay support, plus a nifty rotating bezel for navigating the interface. You can also download music from Spotify to the watch for offline listening. However, you get far fewer apps than you would with a Wear OS watch.
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