If you don’t need your smartwatch to look business-casual, you want more fitness and exercise features than our top pick, or you’re a Samsung loyalist, the Samsung Gear Sport is a better pick for you. (You can use the Gear Sport with non-Samsung phones, but doing so requires that you install at least four apps.) The Gear Sport handles all the casual notification and message-triage functions of a smartwatch about as well as our top pick—with the exception of voice transcription—but it adds heart-rate monitoring, GPS tracking, swim tracking, and built-in reminders to move throughout the day. It doesn’t do all of these things perfectly, but it does just enough to make for a generally useful smartwatch, with great battery life and a clever interface.
As of July 2013, the list of companies that were engaged in smartwatch development activities consists of Acer, Apple, BlackBerry, Foxconn/Hon Hai, Google, LG, Microsoft, Qualcomm, Samsung, Sony, VESAG and Toshiba. Some notable omissions from this list include HP, HTC, Lenovo, and Nokia. Science and technology journalist Christopher Mims identified the following points in relation to the future of smartwatches:
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
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