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The Apple Watch Series 3 is a really nice smartwatch that does exactly what it should. This is easily one of the best smartwatches on the market. It’ll give you quick access to notifications, allow you to pay with your wrist, give you turn-by-turn directions, and it’s a decent fitness tracker. In terms of design, it doesn’t feel like Apple cut too many corners with the overall look and feel of the device. Even the Sport model (the cheapest one of the bunch) feels like a well-built piece of hardware.

The Fitbit Ionic works fine as a Fitbit tracker, but despite being more expensive than our picks or the Apple Watch Series 1, it lacks many smartwatch functions you’d hope to have. It passes notifications from your phone to the watch, but you can only respond to some of them (with only five quick reply lines); and dismissing them (either one by one or as a group) involves annoyingly hard presses and long scrolls. Syncing music files and offline Pandora playlists requires you to use a desktop app, which is laborious. Two Wirecutter writers who tested the Ionic also had trouble setting it up to work with their Android phones (a 2015 Moto X Pure and a 2016 Samsung Galaxy S7) and had to perform significant troubleshooting to get their data to sync. The Ionic’s battery life, even while using GPS for outdoor exercise tracking, is its most impressive feature, lasting at least five days in one test and nearly seven days in another. The Ionic is most useful to Fitbit enthusiasts who want to track outdoor exercise without bringing a phone; it’s not a good option if you’re looking to deal with incoming information.
No other smartwatch offers this much variety and customization, especially when it comes to female-friendly options. The Apple Watch is the only smartwatch I've ever worn regularly each day for months on end. I've reviewed dozens of WearOS watches, and although many of them are nice looking as well, they're not as fully featured or easy to use as the Apple Watch.
The Asus ZenWatch 3 was a previous top pick for a Wear OS smartwatch. As of now, it has reached the end of its Wear OS updates (after a very long delay getting to Android Wear 2.0). Its rotating crown does not actually work to turn or scroll anything on the screen. Its proprietary watch band connections mean that your options are limited to what is available from third parties on Amazon. And the watch is hard to find new.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.
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