Flaws but not dealbreakers: The Vívosport’s screen is highly sensitive to incidental brushes and touches; we ended up activating the screen auto-lock feature, a small annoyance. Compared with a dedicated GPS running watch, the GPS tracking on any fitness band takes longer to connect to satellites; and it’s easier to see your pace and other statistics on a running watch’s larger LCD screen while moving than on a fitness band’s relatively miniscule display. Garmin doesn’t have the motivating social network of Fitbit, so it’s less likely that your friends or coworkers will connect and challenge you, or that a corporate fitness challenge will work with your Vívosport. A fitness band falls short of a full-featured smartwatch, because typically it won’t give you a voice assistant, let you install apps, or let you interact with phone notifications, and many of those notifications will be difficult to read on the Vívosport’s small screen.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.