Apple Watch is crisp, beautiful, high-resolution screen that’s smaller than an Oreo cookie. No surprise, Apple knows what they’re doing when they design a home product. Much like the other additions to the Apple suite, the Series 3 is sleek and stylish. Everything from the navigation to the screen layouts has been optimized to utilize the space given rather than be constricted by it.
The TicWatch Pro shares the TicWatch E model’s older processor and late arrival, and it would be just another big (45 mm case), thick (12.6 mm) Android smartwatch, if not for its trick of having an old-fashioned-looking LCD screen that the watch switches to when you’re not actively looking at it or using it. This feature extends battery life significantly, especially if you go for periods in Essential Mode, where you see only the LCD screen showing the time, date, and your step count. But the transition from the LCD screen back to a “smart” OLED screen is not smooth or quick, and if you switch the watch to Essential Mode, you have to reboot it to get back to regular smartwatch functions.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.