Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
We’ve worn dozens of smartwatches and fitness trackers over the course of workdays, workouts, vacations, and the rest of everyday life to see which ones best track your activity, relay your phone notifications, give you access to apps, and do anything else that lets you keep your phone in your pocket. The Apple Watch Series 1 (which works only with iPhones) offers the best combination of style, message handling, apps, battery life, activity tracking, and value. But we also have picks if you use an Android phone, or if you value fitness or distance-sports tracking over style, notifications, and apps.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.