On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015. On 24 April 2015, Apple Watch began shipping across the world. Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches," not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.
At the 2014 Consumer Electronics Show, a large number of new smartwatches were released from various companies such as Razer Inc, Archos, and several other companies, as well as a few startups. Some had begun to call the 2014 CES, a "wrist revolution" because of the number of smartwatches released and the huge amount of publicity they began to receive at the start of 2014. At Google I/O on 25 June 2014, the Android Wear platform was introduced and the LG G Watch and Samsung Gear Live were released. The Wear-based Moto 360 was announced by Motorola in 2014. At the end of July, Swatch's CEO Nick Hayek announced that they will launch a Swatch Touch with smartwatch technologies in 2015. In the UK, the Wearable Technology Show had its début in London and was host to several smartwatch companies exhibiting their newest models.
Samsung's Galaxy Watch, a Tizen OS watch (starting at $329), is our favorite smartwatch for Android users. In addition to up to four days of battery life and a great design, the Galaxy Watch offers built-in GPS, heart rate sensor, water-resistance, Samsung Pay support, plus a nifty rotating bezel for navigating the interface. You can also download music from Spotify to the watch for offline listening. However, you get far fewer apps than you would with a Wear OS watch.