Smartwatches are still a relatively new electronics category, but these devices are poised to hit the mainstream. This year we saw major players such as LG and Motorola throw their smartwatches in the ring, along with Samsung, Sony, and a host of smaller companies like Pebble and Martian. And Apple finally confirmed its entry, the innovative Apple Watch, expected to arrive early in 2015.
But smartwatches have the innovation advantage these days as most companies making such devices try to develop features that competitors don't have. As a result, fitness trackers have become a bit stale. And after wearing the new Charge 3 for nearly two weeks to see how well Fitbit's gentle marriage of smartwatch and tracker features turned out, it seems the form factor remains radically unchanged—but that's not a bad thing in practice.
The Apple Watch Series 3 is a really nice smartwatch that does exactly what it should. This is easily one of the best smartwatches on the market. It’ll give you quick access to notifications, allow you to pay with your wrist, give you turn-by-turn directions, and it’s a decent fitness tracker. In terms of design, it doesn’t feel like Apple cut too many corners with the overall look and feel of the device. Even the Sport model (the cheapest one of the bunch) feels like a well-built piece of hardware.
We pulled together a list of currently available smart watches that met these criteria from Apple, Android Wear, and Samsung. Our list included watches from tech brands like Apple, Asus, and Samsung, as well as fashion labels like Fossil, Nixon, and Tag Heuer. Then, we cross-checked with respected review sites, such as Tech Radar and PCMag, as well as tech retailer Best Buy, to make sure we weren’t leaving out any hidden gems.

When it comes to smartwatches, one size most definitely does not fit all. The best option for you depends on a number of factors, including the smartphone you use; whether you want strong activity-tracking features; your budget; and your aesthetic tastes. For example, many people prefer a smartwatch with a round display because it looks more like a standard wristwatch than a piece of tech. You'll want to take all these factors into consideration when you begin the search for the best smartwatch for you. So whether you’re looking for something appropriate for dinner parties or back-country trails, high-end, budget or something in between, we’ve tracked down the best smartwatches on the market this year.
Why we like it: Fossil’s Q Explorist and Venture watches are good-looking watches with a decent range of case and band options, and decent responsiveness and battery life—this is high praise given the current state of Android smartwatches. They can track steps, control music playback, give you turn-by-turn directions on your wrist, and allow you to respond to messages with your voice or quick-reply taps. But these two models are not unique: The Fossil Group offers an array of more than 300 smartwatches under different fashion brands—including Diesel, Skagen, Tag Heuer, Kate Spade, and Movado—that have essentially the same internal components and software, so you can pick the watch design you like best.

On-Screen Workouts/ Connected GPS/ Bluetooth/ Smartphone Notifications/ 4 Day Battery Life/ Heart Rate Tracking/ 15 Exercise Modes/ SmartTrack/ All-Day Activity/ Female Health/ Sleep Tracking And Stages/ Cardio Fitness Level/ 3-Axis Accelerometer And Gyroscope/ Optical Heart Rate Monitor/ Color LCD Touchscreen Display/ Water Resistant To 50 Meters/ Charcoal Woven Strap & Graphite Aluminum Finish


On-Screen Workouts/ Connected GPS/ Bluetooth/ Smartphone Notifications/ 4 Day Battery Life/ Heart Rate Tracking/ 15 Exercise Modes/ SmartTrack/ All-Day Activity/ Female Health/ Sleep Tracking And Stages/ Cardio Fitness Level/ 3-Axis Accelerometer And Gyroscope/ Optical Heart Rate Monitor/ Color LCD Touchscreen Display/ Water Resistant To 50 Meters/ Grey And Silver Aluminum Finish

We actually got our hands on over a dozen of these smart watches just to get a feel for what it was like to use them. While all of them came with at least one main button (or a home button if you’re an iPhone-user), the ones that stood out had scrolling down to a science. On such a small screen, swiping isn’t always the most ideal form of navigation. Some of the best smart watches for navigation, we found, had twistable dials or bezels you could turn.
Like previous Gear watches, the Gear Sport uses a rotating bezel and two side buttons for most of its navigation. This works better than you’d think by looking at it, and it’s a boon to those who wear gloves for part of the year. In fact, we actually prefer this approach to Wear OS or the Apple Watch: Rotating through your home screens, notifications, lists of apps, or messages happens at remarkable speed for a tiny device. The screen is 1.2 inches and 360 pixels in diameter, but it’s brighter than our pick’s, and it looks decent enough while displaying most content, though text isn’t as sharp as on the Fossil screens. The watch itself is not small, at 43 and 44 millimeters wide and tall, respectively, and 11.6 mm thick, but it’s nowhere near as beefy as our prior pick, the Gear S3.

The build is fantastic with IP68 waterproof and Corning Gorilla Glass DX+, and the display looks great with a resolution up to 360 x 360 and Circular Super AMOLED tech. On the larger model, the battery sports a capacity of 472 mAh, which powers the snappy Exynos 9110 Dual core processor. You can choose between Silver, Midnight Black, or Rose Gold color options, and the bands are interchangeable to match your style. But most importantly, with the Tizen-Based Wearable OS 4.0 that Samsung has optimized to work with their proprietary controls and apps, this will be the perfect sidekick to your Samsung phone.


But the Ionic, the first of Fitbit's devices to include an SpO2 monitor, came out more than one year ago. It's frustrating to hear about exciting features that are "coming soon," when "soon" ultimately means not weeks or months, but years. While I understand it takes time and effort to develop features like this (especially if Fitbit hopes to pursue medical device clearance or approval from the FDA in the future), I don't think Fitbit should hype features that it isn't ready to let users put to the test.
To round off the Gear Sport’s positives, it has very solid battery life (almost never less than 50 percent of the battery remaining after a full day), it can play offline Spotify playlists (even for free accounts), and if you have a Samsung phone, it integrates easily with most of the apps you have installed there. The Gear Sport is easier to set up with a non-Samsung Android phone than previous versions of the Gear watch, too. It still requires the installation of at least four apps and some regular updating, but it’s not the hour-long trial-and-error of other Gear watches we’ve tested, working reliably in our testing.
Smartwatches are relatively new gadgets, and their features are continuously improving. Each smartwatch needs to synch to your smartphone to get enhanced features. Once linked, depending on the model of smartwatch, you can forward emails, text messages, GPS directions and more to your wrist. Some smartwatches even have built-in microphones and speakers, allowing you to make phone calls. Calls are routed through your smartphone, just like when using a Bluetooth Headset. The Samsung watch—dubbed the Galaxy Gear—also has an integrated camera, so you can snap spontaneous photos without ever picking up your smartphone. Of course, ever smartwatch also functions as a traditional digital watch when not linked to a smart device. As the technology matures, expect to see more advanced features and perhaps even complete phone functionality built in.
Apple is back with the Apple Watch Series 4, the latest in the smartwatch game that's focused on helping wearers live a healthier lifestyle. Running on Apple’s S4 64-bit dual-core processor and the new WatchOS 5 operating system, it’s twice as fast as its predecessor. Available in two sizes — 40 mm and 44mm — it has a 30 percent larger display than the Series 3 and comes in six different aluminum and stainless steel finishes. New improvements include Walkie Talkie mode and a speaker that is 50% louder than in the Series 3. The microphone has been moved to the watch’s opposite side to reduce noise and create clearer phone calls. The bottom, now made from black ceramic and sapphire crystal for better radio wave transmission, is intended to help with cellular reception and call quality.
Disclosure: This post is brought to you by the Insider Picks team. We aim to highlight products and services you might find interesting, and if you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Want to get in touch? Email us at insiderpicks@businessinsider.com.
Pebble (watch) was an innovative smartwatch that raised the most money at the time on Kickstarter reaching $10.3 Million between April 12 and May 18, 2012. The watch has a 32-millimetre (1.26 in) 144 × 168 pixel black and white memory LCD using an ultra low-power "transflective LCD" manufactured by Sharp with a backlight, a vibrating motor, a magnetometer, ambient light sensors, and a three-axis accelerometer.[47][48][49][50][51] It can communicate with an Android or iOS device using both Bluetooth 2.1 and Bluetooth 4.0 (Bluetooth Low Energy) using Stonestreet One's Bluetopia+MFi software stack.[52] Bluetooth 4.0 with low energy (LE) support was not initially enabled, but a firmware update in November 2013 enabled it.[53] The watch is charged using a modified USB-cable that attaches magnetically to the watch to maintain water resistance capability.[49] The battery was reported in April 2012 to last seven days.[54] Based on feedback from Kickstarter backers, the developers added water-resistance to the list of features.[55] The Pebble has a waterproof rating of 5 atm, which means it can be submerged down to 40 metres (130 ft) and has been tested in both fresh and salt water, allowing one to shower, dive or swim while wearing the watch.[56]
"Sport watch" functionality often includes activity tracker features (also known as "fitness tracker") as seen in GPS watches made for training, diving, and outdoor sports. Functions may include training programs (such as intervals), lap times, speed display, GPS tracking unit, Route tracking, dive computer, heart rate monitor compatibility, Cadence sensor compatibility, and compatibility with sport transitions (as in triathlons). Other watches can cooperate with an app in a smartphone to carry out their functions. They are paired usually by Bluetooth with a smartphone. Some of these only work with a phone that runs the same mobile operating system; others use a unique watch OS, or otherwise are able to work with most smartphones. Paired, the watch may function as a remote to the phone. This allows the watch to display data such as calls, SMS messages, emails, calendar invites, and any data that may be made available by relevant phone apps. Some fitness tracker watches give users reports on the number of kilometers they walked, hours they slept, and so on.
In 2009, Hermen van den Burg, CEO of Smartwatch and Burg Wearables, launches Burg the first standalone smartphone watch which has its own sim card and does not require to be tethered to a smartphone. Burg receives the award for the Most Innovative Product at the Canton Fair in April 2009[36][37][38][39][40][41][42] Also, Samsung launched the S9110 Watch Phone which featured a 1.76-inch (45 mm) color LCD display and was 11.98 millimetres (0.472 in) thin.[18]
To round off the Gear Sport’s positives, it has very solid battery life (almost never less than 50 percent of the battery remaining after a full day), it can play offline Spotify playlists (even for free accounts), and if you have a Samsung phone, it integrates easily with most of the apps you have installed there. The Gear Sport is easier to set up with a non-Samsung Android phone than previous versions of the Gear watch, too. It still requires the installation of at least four apps and some regular updating, but it’s not the hour-long trial-and-error of other Gear watches we’ve tested, working reliably in our testing.

The LG G Watch, Samsung Gear Live, and Motorola Moto 360—the Android Wear models—have intuitive color touchscreen interfaces and were judged easiest to interact with. The Martian Notifier, Cookoo 2, and MetaWatch M1, which have push-button navigation, were determined to be the most difficult to use. In particular, the Cookoo 2's buttons were very hard to press.
Samsung’s new Galaxy Watch is the one to get if you need a smartwatch that can do it all. In our full review, we mentioned that it’s a fantastic all-around smartwatch, fitness, and health tracker. It has a great display, solid build, comes with Samsung Pay support, and offers wireless charging. Plus, the Tizen operating system has tons of great apps and watch faces.
But with a wider choice comes deeper deliberation. What's the difference between a fully digital dial, and a 'smart optimised' analog? What features will actually aid your day-to-day? And which would be totally useless? To answer these questions, and more, we've picked through the best smartwatches on the market to suit your no doubt very busy, hectic and urbane lifestyle.
Battery life for the Q watches is unremarkably reliable, and that’s the best thing you can say about a touchscreen smartwatch. The Q Explorist never ran out of juice entirely while wearing it, even after having it be the primary turn-by-turn direction notifier on two 1-hour drives, followed by 30 minutes of actively tracked cycling and the usual all-day text/app notifications. While we didn’t wear the Venture for full days of testing, most reviews find no fault with the battery. The USB charger is a basic magnetic disc that slides onto the rounded back of the watch (though it could stand to stick onto the watch more strongly, like the Apple Watch’s similar disc).
Fitbit OS 2.0 brings a new-look UI that offers more insights into your daily data and quick reply support for messages for Android phone users (iOS support coming at a later date). You can still download apps and a whole lot of watch faces, pay from your wrist using Fitbit Pay and tap into Fitbit Coach, while new women's health tracking has also been introduced for the first time, which is also available for the Ionic, too.
Disclosure: This post is brought to you by the Insider Picks team. We aim to highlight products and services you might find interesting, and if you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Want to get in touch? Email us at insiderpicks@businessinsider.com.
The watch also has a new 1.2-inch 390×390 display which is a full circle and OLED this time around, providing punchier colors compared to the previous WSD-F20. It also still packs the dual-display technology with a special mode that turns off Wear OS and can provide up to 4 weeks of battery life. Standard usage will last around 1-1.5 days of use on a charge while a new “Extend” mode provides up to 3 days while using offline maps and GPS. Pricing lands at $549 and the watch will be available in January.

Flaws but not dealbreakers: The Apple Watch requires an iPhone—if you have another kind of phone, you’re out of luck. While good Apple Watch apps are better than what you get for Android smartwatches, many are still very limited compared with their phone counterparts. And it can get annoying how aggressively the Apple Watch turns off its screen (to save energy) whenever it senses you’ve put your arm down.
Tizen is a Linux-based operating system for devices, including smartphones/tablets, in-vehicle infotainment (IVI) devices, smart TVs, laptops/desktops and other platforms. Tizen is a project within the Linux Foundation and is governed by a Technical Steering Group (TSG) composed of Samsung and Intel among others. Samsung released the Samsung Gear 2, Gear 2 Neo, Samsung Gear S, Samsung Gear S2 and Samsung Gear S3 running Tizen.[86]
The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.
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