On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015.[75] On 24 April 2015, Apple Watch began shipping across the world.[76] Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches,"[77] not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.[78]
Apple is back with the Apple Watch Series 4, the latest in the smartwatch game that's focused on helping wearers live a healthier lifestyle. Running on Apple’s S4 64-bit dual-core processor and the new WatchOS 5 operating system, it’s twice as fast as its predecessor. Available in two sizes — 40 mm and 44mm — it has a 30 percent larger display than the Series 3 and comes in six different aluminum and stainless steel finishes. New improvements include Walkie Talkie mode and a speaker that is 50% louder than in the Series 3. The microphone has been moved to the watch’s opposite side to reduce noise and create clearer phone calls. The bottom, now made from black ceramic and sapphire crystal for better radio wave transmission, is intended to help with cellular reception and call quality.

The Misfit Vapor was originally launched with a proprietary operating system, but that was ditched for Android Wear 2.0. The Vapor has a 1.39-inch AMOLED display, Snapdragon Wear 2100 processor, 4GB of storage, 512mb of RAM, and a heart rate sensor. Those specs are fairly standard for Android Wear, but the Vapor also includes 5ATM water resistance which is a huge plus, and an assortment of software features added by Misfit.


The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.
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