Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
The Gear 2 also includes a gyroscope, an accelerometer, and a heart-rate sensor. It also can control a TV or set-top box remotely using a built-in IR blaster, and it has the ability to function as a stand-alone music player. And its built-in camera—handily built into the watch itself rather than on the band, like the original Galaxy Gear—takes 2-megapixel stills and 720p video.
Being able to customize the watch faces and layouts, made the Series 3 a shoo-in for our list of best smart watches. Much like you can customize the homescreen on your iPhone, you can change the layout of apps and even display the weather. While you can’t opt for third-party designs, you do have 12 different watch faces to play with. Tinker with color schemes, add or remove widgets (called “complications” on the app), and decide whether you want to have all twelve faces available on your watch (we always like having options), or cut back.
The top smartwatches that debuted at the 2017 Consumer Electronics Show included the Casio WSD-F20, Misfit Wearables Vapor and the Garmin Fenix 5 series. Apple released on September 22, 2017 their Apple Watch Series 3 model which offers built in LTE cellular connectivity allowing phone calls, messaging and data without relying on a nearby smartphone connection. 
The style offerings for smartwatches have improved dramatically, and your options are no longer limited to “large, nerdy and round” or “large, nerdy and square.” Still, even with more than 300 Fossil-branded watches planned across 14 major watch and fashion brands, smartwatches are generally much wider and chunkier than standard watches, as the size needed to accommodate the electronics and battery lends itself to bolder, more pronounced styles.
Next is the big focus on health and fitness. The Apple Watch can monitor your heart rhythm and suggest you see a doctor if it detects something irregular, it can call the emergency services you've fallen over, and it will keep you healthy by tracking your run. These potentially life saving features are a major reason people are ditching their traditional watches for an Apple Watch.
Flaws but not dealbreakers: The Apple Watch requires an iPhone—if you have another kind of phone, you’re out of luck. While good Apple Watch apps are better than what you get for Android smartwatches, many are still very limited compared with their phone counterparts. And it can get annoying how aggressively the Apple Watch turns off its screen (to save energy) whenever it senses you’ve put your arm down.
They include a heart rate monitor, pedometer and altimeter to track steps taken and stairs climbed and often a GPS chip to record your distance covered. They will sync with your smartphone to give you a suite of tools to monitor your exercise progress. Many of them will offer notifications of incoming phone calls, text and email alerts as well. But they are designed with fitness tracking in mind. If you are happy using your smartphone for your day to day messaging, calendar, apps and music, a fitness tracker will suffice.
Samsung's Galaxy Watch, a Tizen OS watch (starting at $329), is our favorite smartwatch for Android users. In addition to up to four days of battery life and a great design, the Galaxy Watch offers built-in GPS, heart rate sensor, water-resistance, Samsung Pay support, plus a nifty rotating bezel for navigating the interface. You can also download music from Spotify to the watch for offline listening. However, you get far fewer apps than you would with a Wear OS watch.