Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Wear OS’s chief problem, as we see it, is that it relies too much on input from swipes, taps, and other finger gestures. On a largish screen, such as on our top pick, this is less of a problem, but on smaller devices, trying to hit just the right button on the screen is like playing a very small version of Duck Hunt. The Apple Watch, by comparison, makes most of its buttons screen-wide rounded rectangles, which are easier to hit. On newer watches with three buttons, Wear OS also doesn’t utilize the physical controls beyond the home display (watch face), where they serve as shortcuts to apps or a list of apps.
You can choose from five different watch faces for the Charge 3, making it less customizable than the Ionic or the Versa. Those smartwatches have the advantage of running Fitbit OS, which includes a library of many third-party-developed watch faces. The Charge 3 isn't a smartwatch, so its version of Fitbit's software isn't as robust as what we see on the Ionic and the Versa. It's not as critical for the Charge 3 since it isn't designed to run more than a few basic apps, but those looking for interesting watch faces will have to do with just a handful of options.
Waterproof to 165 feet, the Versa handles swimming as well as any other exercise, with the screen surprisingly visible underwater. As is standard with many other non-smartwatch Fitbit models, heart rate tracking is built in, which allows for detailed sleep tracking. There’s no GPS, though — if you want to track your running route, you’ll need to carry your phone or pay the extra for the Ionic model.
Its only drawback is its use of Samsung’s own Tizen OS. Tizen is a custom OS that’s based on Linux. On paper it’s pretty good, letting you pair the Gear S2 with any Android smartphone, not just Samsung Galaxy phones. But it’s nowhere near as developed as Wear OS, which itself isn’t perfect. There aren’t nearly as many apps available as the Wear OS app store, but the core functionality is at least present from what is available.
Apple Watch is crisp, beautiful, high-resolution screen that’s smaller than an Oreo cookie. No surprise, Apple knows what they’re doing when they design a home product. Much like the other additions to the Apple suite, the Series 3 is sleek and stylish. Everything from the navigation to the screen layouts has been optimized to utilize the space given rather than be constricted by it.
But smartwatches have the innovation advantage these days as most companies making such devices try to develop features that competitors don't have. As a result, fitness trackers have become a bit stale. And after wearing the new Charge 3 for nearly two weeks to see how well Fitbit's gentle marriage of smartwatch and tracker features turned out, it seems the form factor remains radically unchanged—but that's not a bad thing in practice.