The launch of Samsung's Gear S smartwatch was covered by the media in late August 2014. The model features a curved Super AMOLED display and a built-in 3G modem, with technology writer Darrell Etherington stating on the TechCrunch website, "we’re finally starting to see displays that wrap around the contours of the wrist, rather than sticking out as a traditional flat surface." The corporation commenced selling the Gear S smartwatch in October 2014, alongside the Gear Circle headset accessory. At IFA 2014 Sony Mobile announced the third generation of its smartwatch series, the Sony Smartwatch 3 powered by Android Wear. Also, the Fashion Entertainments' e-paper watch was announced.
Apple Watch is crisp, beautiful, high-resolution screen that’s smaller than an Oreo cookie. No surprise, Apple knows what they’re doing when they design a home product. Much like the other additions to the Apple suite, the Series 3 is sleek and stylish. Everything from the navigation to the screen layouts has been optimized to utilize the space given rather than be constricted by it.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
The Huawei Watch 2 was one of the first smartwatches to launch with Android Wear 2.0 (now known as Wear OS), so delivers the handy Google Assistant straight to your wrist. Other improvements include more ways to respond to messages from your wrist, including a new on-screen keyboard. Wear OS doesn’t quite rival Apple’s watchOS for app support, but it has a decent stable of apps you’d expect.
Fitbit's Versa is a sleek, stylish smartwatch that works with both iOS and Android and costs less than $200, which makes it the best value smartwatch you can buy. The watch lasts four days on a charge, offers female health-tracking, advanced sleep-tracking and an app store with popular apps such as Starbucks and Pandora. You can even store music offline to listen to while you work out.