Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
The Samsung Gear S3 was our prior pick for Samsung phone owners because of its smooth dial rotation and interface. But it was notably large, with a 46 mm face, and the Frontier model was half an inch thick, notably bulky even for a smartwatch. The Gear Sport, our runner-up pick, is less bulky, less expensive, less overtly masculine-styled, and provides most of the same features, minus the LTE option.
The new Diesel Full Guard 2.5 has a 47mmx56mm casing which is bigger than most Wear OS watches, and there’s a 1.39-inch display at the center of that. This new refresh of the watch also includes NFC for Google Pay support, a heart rate sensor, and built-in GPS. Diesel also says this watch will last two days on a charge from the 300mAh battery. The watch also has 3ATM water resistance.
Fitbit Versa: The Fitbit is the health tracker for the masses and they have a model for every need. But the best option for adults who do a moderate amount of exercise and just want to keep tabs on their general fitness (ie: most of us), the Fitbit Versa is a great choice. It's an entry-level smartwatch. For more on the Fitbit Versa’s various attributes, read my in-depth review. ($350)
The top smartwatches that debuted at the 2017 Consumer Electronics Show included the Casio WSD-F20, Misfit Wearables Vapor and the Garmin Fenix 5 series. Apple released on September 22, 2017 their Apple Watch Series 3 model which offers built in LTE cellular connectivity allowing phone calls, messaging and data without relying on a nearby smartphone connection. 
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Fitbit's Versa is a sleek, stylish smartwatch that works with both iOS and Android and costs less than $200, which makes it the best value smartwatch you can buy. The watch lasts four days on a charge, offers female health-tracking, advanced sleep-tracking and an app store with popular apps such as Starbucks and Pandora. You can even store music offline to listen to while you work out.