Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
The Moto 360 was the first round smartwatch we got our hands (or wrists) on, and the design was a standout, for us. It looks like a traditional watch and fits more comfortably than rectangular smartwatches, but still packs the full functionality of an advanced smartwatch. Like the LG G Watch and Samsung Gear Live, it runs the Android Wear OS, allowing voice commands and pushing relevant information to the wearer.
Why we like it: Fossil’s Q Explorist and Venture watches are good-looking watches with a decent range of case and band options, and decent responsiveness and battery life—this is high praise given the current state of Android smartwatches. They can track steps, control music playback, give you turn-by-turn directions on your wrist, and allow you to respond to messages with your voice or quick-reply taps. But these two models are not unique: The Fossil Group offers an array of more than 300 smartwatches under different fashion brands—including Diesel, Skagen, Tag Heuer, Kate Spade, and Movado—that have essentially the same internal components and software, so you can pick the watch design you like best.
16GB Capacity/ Supports Voice And Data Over LTE And UMTS/ Built-In GPS And GLONASS/ Dual-Core Processor/ W2 Chip/ Barometric Altimeter/ Heart Rate Sensor/ Accelerometer And Gyroscope/ Water Resistant 50 Meters/ Ion-X Strengthened Glass/ Ceramic Back/ Wi-Fi (802.11b/g/n 2.4GHz)/ Bluetooth 4.2/ Up To 18 Hours Of Battery Life/ WatchOS 4/ Band Fits 140-210mm Wrists/ Space Gray Aluminum Case With Anthracite/Black Nike Sport Band Finish
There's now a heart rate monitor, as the name suggests, for tracking beats throughout the day and during exercise, a GPS monitor to keep up with your workouts and an NFC chip to enable Google Pay. Add to that the ability to take this underwater up to 50 metres, all on the top of the refreshed Wear OS, and it all rounds out as a very complete smartwatch experience.
First and foremost, the Movado Connect runs on top of the standard Android Wear specs package — a Snapdragon Wear 2100 processor, 512mb of RAM, and 4GB of storage. It also includes a 1.39-inch 400×400 AMOLED display, 300mAh battery, and a typical array of sensors including an accelerometer and gyroscope. There’s also an ambient light sensor here and support for NFC, meaning you’ll be able to use Google Pay with this watch.
If you’re trying to decide which one is right for you, allow us to help. The Versa is smaller and looks good on most wrist sizes, while the Ionic is probably best for large wrists. The other main difference is GPS connectivity — the Ionic comes with built-in GPS, while the Versa does not. However, you can pair it with your smartphone if you don’t mind bringing it with you on a run.
Most smartwatches have a fitness component for the very good reason that a watch is moving with you throughout the day. For counting steps, encouraging activity, and tracking occasional long walks, runs, or bike rides, most smartwatches will do fine. If you want a device to track your everyday runs or cycling sessions, you want a GPS running watch. If you’re serious about tracking and improving your movement and sleep, a fitness tracker will do that for less money and look more discrete doing so (and if you have health insurance, you may get a discount or incentives to use one). There are smartwatches that lean heavily toward sports and fitness in their marketing, but there are drawbacks to each of them not found in a dedicated device. At the other extreme, if you all you really need is step counting, a hybrid smartwatch—with an analog face like a traditional watch, but with built-in motion sensors and months-long battery life—may be a better option.
Still looking for inspiration? Check out the technology that everyone’s talking about: Virtual reality headsets have arrived. Take gaming to the next level or experience your favourite characters in a whole new way. Our VR gear ranges from simple cardboard devices that works using your smartphone, to fully immersive headsets designed to transport you to another world.