The operating system you choose depends solely on the type of smartphone you have because the smart watch is paired with your smartphone. If you own an Android smartphone, your smart watch should have Android Wear or Tizen. If you own an iPhone, choose an Apple Watch. For example, the Samsung Gear S3 runs Tizen and is compatible with both the Android and iPhone.
For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.