Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
Reviews.com has an advertising relationship with some of the offers included on this page. However, the rankings and listings of our reviews, tools and all other content are based on objective analysis. For more information, please check out our full Advertiser Disclosure. Reviews.com strives to keep its information accurate and up to date. The information in our reviews could be different from what you find when visiting a financial institution, service provider or a specific product’s website. All products are presented without warranty.

Of the scores of Wear OS by Google (also called Wear OS, and formerly Android Wear) smartwatches that function nearly the same, the Fossil Q Explorist and Fossil Q Venture are the ones we recommend for most people. Similar models that differ mainly in size and design, these two Fossil watches offer style and band options for the widest range of tastes while performing as well as (or better than) anything else out there. They handle notifications and your responses without delay, provide all-day battery life, swiftly handle voice transcription and Google Assistant questions, and provide casual fitness tracking. Their buttons and screens are responsive. They look and feel like good watches, too, which is something we think most people want from a smartwatch at this point.

Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.

×