The screen is great, and the pre-installed watch faces make it stand out from rivals. Android Wear feels very samey across all devices, but it's a well developed OS. It's reasonably intuitive and simple, but there's a little too much swiping and tapping on the small screen. It also works across both Android and iOS, although iPhone functionality is limited (no apps etc.)

Many smartwatch models manufactured in the 2010s are completely functional as standalone products.[6] Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers[7] use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.[8]
Waterproof to 165 feet and tested to military standards for durability, it includes features like a digital compass, altimeter, and barometer that you won’t find in most other smartwatches, as well as more standard tools such as GPS. The WSD-F20 can also function as a flashlight — handy in an emergency — and lets you download maps for offline navigation when you’re far from the nearest cell signal.
But with a wider choice comes deeper deliberation. What's the difference between a fully digital dial, and a 'smart optimised' analog? What features will actually aid your day-to-day? And which would be totally useless? To answer these questions, and more, we've picked through the best smartwatches on the market to suit your no doubt very busy, hectic and urbane lifestyle.
We've just completed lab tests on six of the newest smartwatches to hit the market. Three run on the very promising Android Wear operating system, which Google created specifically for wearable devices—the LG G Watch, Samsung Gear Live, and Motorola Moto 360. We also tested several basic models: the Martian Notifier, Cookoo 2, and MetaWatch M1. And we included reviews of nine smartwatches that we tested previously; all are still available, and we updated their prices. Find out what we liked and didn't like about the six newly tested models.
We've just completed lab tests on six of the newest smartwatches to hit the market. Three run on the very promising Android Wear operating system, which Google created specifically for wearable devices—the LG G Watch, Samsung Gear Live, and Motorola Moto 360. We also tested several basic models: the Martian Notifier, Cookoo 2, and MetaWatch M1. And we included reviews of nine smartwatches that we tested previously; all are still available, and we updated their prices. Find out what we liked and didn't like about the six newly tested models.

If you like traditional analog watches and want just a few smart features, the Cookoo 2 might be more appealing than its more full-featured rectangular competitors. Behind its hands is a monochrome display that delivers basic notifications: incoming calls (with Caller ID), missed calls, texts, e-mail, social media alerts (for WhatsApp, Line, QQ, WeChat, Skype, Facebook, Twitter), and calendar alerts. Just bear in mind that it's a very basic smartwatch, with little configurability.
The Nixon Mission is a rugged 'action' smartwatch, and we really like it. The durable casing can take a bashing, while the Qualcomm Snapdragon Wear 2100 keeps things ticking inside. It runs Android Wear, but also comes with some useful pre-installed apps which track real-time surfing and snowboarding conditions. It's water resistant to 10ATM (roughly 100m), and best of all, it comes in Orange.

The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.

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